Journal of Management and Business Environment (JMBE)
Vol 2, No 1: July 2020

The Innovation Process of Transforming Liquid Param Manna into Cream Param Manna

Yenny Sarwokusumo (Soegijapranata Catholic University)

Article Info

Publish Date
04 Aug 2020

Abstract

The purpose of this study is to determine business innovation process transforming Param Kocok Manna into Param Cream Manna to open new business opportunities. The data collection technique in this research was questionnaire. This research concluded that since  the idea generation stage of the innovation process to open a new business was originally from its customers. The products of Param Cream Manna are the innovative products that are highly accepted by the market to create new market opportunities.

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Journal Info
Journal of Management and Business Environment (JMBE)
Website

Abbrev

JMBE

Publisher

Universitas Katolik Soegijapranata

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

Description

The Journal of Management and Business Environment (JMBE) is a blind-review journal that is published by Magister Management, Soegijapranata Catholic University, Semarang, Indonesia. The journal is intended to provide forums for academicians and practitioners to disseminating relevant, high quality ...