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Wahyu Santoso
Department of Agribusiness, Faculty of Agriculture, Universitas Pembangunan Nasional “Veteran” Surabaya, East Java, Indonesia
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology

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Development Strategy of Agroecotourism Tutur’s Coffee Jojok Dwiridotjahjomo; Ahmad Zainul Arifin; Purnomo Edi Sasongko; Maroeto; Wahyu Santoso
Nusantara Science and Technology Proceedings International Seminar of Research Month Science and Technology in Publication, Implementation and Co
Publisher : Future Science

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Abstract

In the era of economic sustainability in Indonesia, coffee commodity is expected to continue to increase foreign exchange for the country, as well as able to provide jobs for the community so that a concept called agro-tourism is needed. The research question asked is how the strategy of development of Agroecotourism Tutur’s Coffee should be done in order to increase the number of tourists who visit at once can compete with other tourist attractions. The SWOT analysis is used to identify the various factors systematically both forces and opportunities, while simultaneously minimizing the weaknesses and threats from the development of the Agroecotourism Tutur’s Coffee. Analysis of the IFE and EFE matrix results in internal strategic factors in the form of strengths and weaknesses and external factors in the form of opportunities and threats. Power that is owned by Agroecotourism Tutur’s Coffee is a beautiful natural panorama, has a coffee processing from seed to ready to serve as a tourist, and the price of entry is cheap. While the weaknesses are owned by government support focus on the cultivation of coffee has not been to the aspect of tourism. On the other hand, the opportunity is owned by popular nature trend and market segment is not limited by age. While the main threat that must be faced until now the concept of a similar tour.
Buah Kemas.ID of E-Commerce Performance Platform for Agricultural Product Sales on CV. Wirabhumi Mandiri Rossyda Priyadarshini; Tri Murjoko; Wahyu Santoso
Nusantara Science and Technology Proceedings International Seminar of Research Month Science and Technology in Publication, Implementation and Co
Publisher : Future Science

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CV. Wirabhumi Mandiri is one of the private businesses that carries out agribusiness efforts on food crops, plantations and fisheries, as well as conducting general trading and export trade, inter - island interiors, distributors of agricultural products including the sale of agricultural production facilities. UPN “Veteran” of East Java Team comes through a series of technological innovation proposals to provide solutions on marketing and sales issues faced in the form of e-commerce web creation from a business process perspective towards transaction automation and enterprise workflow, also increasing the sales and purchase capacity of products and information on-line. System approach is a problem assessment method that begins with an analysis or identification of needs that will result in an efficient operational system. The e-commerce program will be implemented using SDLC (System Development Life Cycle) approach with the Waterfall method. BuahKemas.id are e-commerce applications for partner companies provide some advantages such as increased market exposure, lowering operating costs, shortening the product cycle time, improving supplier management, expanding market reach (global reach market) and increasing customer loyalty.
Co-Authors Ahmad Zainul Arifin Jojok Dwiridotjahjomo Maroeto Priyadarshini, Rossyda Purnomo Edi Sasongko Tri Murjoko