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Fera Nurficahyanti
Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Pembangunan Nasional “Veteran” Yogyakarta
Social Sciences

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Model Komunikasi Pemasaran untuk Pemberdayaan Perempuan Pada Sektor Informal di Yogyakarta Sauptika Kancana; Puji Lestari; Fera Nurficahyanti
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 2, No 6 (2016): Januari 2016
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (332.989 KB) | DOI: 10.24329/aspikom.v2i6.94

Abstract

This research aims to find out model of communication marketing as means to increasing the power of women’s UKM in informal sector of Yogyakarta. Research methodology in qualitative descriptive is used with collect data, focus group discussion (FGD). These research methodogy are service, food, and farm. Result of this research found model of communication marketing which is used media social methodology in informal sector to increasing the power of women’s UKM of Yogyakarta. This research extend give recommendation for women’s UKM of Yogyakarta to optimize their effort through social media such as facebook, twitter, instagram, and website.
Model Komunikasi Pemasaran Paguyuban Batik Tulis Fera Nurficahyanti
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 2, No 5 (2015): Juli 2015
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (202.632 KB) | DOI: 10.24329/aspikom.v2i5.82

Abstract

This study aims to find strategic model for marketing communications of Paguyuban Batik Tulis Giriloyo Bantul in increasing sales. Type of research is qualitative research. Data are collected by observation, document review and interview. The result shows that marketing communication strategy of Paguyuban Batik Tulis Giriloyo Bantul is still familial and simple. The biggest supporting factor in terms of marketing is Yogyakarta get new name predicate as the World Batik City so more people use batik. Inhibiting factor in the marketing communication strategy is lack of competence of marketing division.
Co-Authors Lestari, Puji Sauptika Kancana