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Sherly Margaretha
Fakultas Ilmu Komunikasi Universitas Tarumanegara
Social Sciences

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Analisis Komunikasi Pemasaran Terpadu PT. Cubes Consulting dalam Membangun Brand Association Sherly Margaretha; Widayatmoko Widayatmoko; Muhammad Adi Pribadi
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 1, No 5 (2012): Juli 2012
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (326.897 KB) | DOI: 10.24329/aspikom.v1i5.48

Abstract

This study discusses the integrated marketing communications conducted by PT Cubes Consulting to build the brand image of the company. Authors take this subject because the authors assume that the PT Cubes Consutlting as an SAP partner, a company that is still very new, but it could have a considerable client references and come from large companies. Though competition in the business world is not easy, because many SAP partners in Indonesia who have first foray into the world and be seen from the size of the business, obviously bigger.
Co-Authors Muhammad Adi Pribadi Widayatmoko, Widayatmoko