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All Journal International Journal of Islamic Economics and Finance (IJIEF)
Prima Andriani
Universitas Gadjah Mada
Economics, Econometrics & Finance

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Investigating E-Servicescape Influence to Customer Response In Digital Islamic Banking Prima Andriani; Noni Setyorini; Ahmad Hafiyyan Shibghatalloh
International Journal of Islamic Economics and Finance (IJIEF) Vol 4, No 1 (2021): IJIEF Vol 4 (1), January 2021
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (427.532 KB) | DOI: 10.18196/ijief.v4i1.10299

Abstract

The mobile banking application is developed using the e-servicescape concept to create positive response in customers as application users. The objective of study is investigating the relationship between e-servicescape, trust, virtual word of mouth customer in Islamic banking. This study is quantitative approach that used Structural Equation Modelling (SEM). We collected data using an online questionnaire adapted from previous research, then distributed to all Islamic banking customers in Indonesia. The sampling technique used purposive random sampling involving 158 respondents with criteria such as Islamic bank customers in Indonesia who use mobile application services. The results of the study that all hypotheses are accepted. All dimensions of e-servicescape has a positive and significat effect on e-servicescape, e-servicescape has a positive and significat effect on trust, and trust has a positive and significant effect on customer virtual word-of-mouth. This research provides theoretical and practical contributions which will also be discussed further in this paper.
Co-Authors Setyorini, Noni Shibghatalloh, Ahmad Hafiyyan