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Investigating E-Servicescape Influence to Customer Response In Digital Islamic Banking Andriani, Prima; Setyorini, Noni; Shibghatalloh, Ahmad Hafiyyan
International Journal of Islamic Economics and Finance (IJIEF) Vol 4, No 1 (2021): IJIEF Vol 4 (1), January 2021
Publisher : Universitas Muhammadiyah Yogyakarta

The mobile banking application is developed using the e-servicescape concept to create positive response in customers as application users. The objective of study is investigating the relationship between e-servicescape, trust, virtual word of mouth customer in Islamic banking. This study is quantitative approach that used Structural Equation Modelling (SEM). We collected data using an online questionnaire adapted from previous research, then distributed to all Islamic banking customers in Indonesia. The sampling technique used purposive random sampling involving 158 respondents with criteria such as Islamic bank customers in Indonesia who use mobile application services. The results of the study that all hypotheses are accepted. All dimensions of e-servicescape has a positive and significat effect on e-servicescape, e-servicescape has a positive and significat effect on trust, and trust has a positive and significant effect on customer virtual word-of-mouth. This research provides theoretical and practical contributions which will also be discussed further in this paper.

Investigating E-Servicescape Influence to Customer Response In Digital Islamic Banking Prima Andriani; Noni Setyorini; Ahmad Hafiyyan Shibghatalloh
International Journal of Islamic Economics and Finance (IJIEF) Vol 4, No 1 (2021): IJIEF Vol 4 (1), January 2021
Publisher : Universitas Muhammadiyah Yogyakarta

The mobile banking application is developed using the e-servicescape concept to create positive response in customers as application users. The objective of study is investigating the relationship between e-servicescape, trust, virtual word of mouth customer in Islamic banking. This study is quantitative approach that used Structural Equation Modelling (SEM). We collected data using an online questionnaire adapted from previous research, then distributed to all Islamic banking customers in Indonesia. The sampling technique used purposive random sampling involving 158 respondents with criteria such as Islamic bank customers in Indonesia who use mobile application services. The results of the study that all hypotheses are accepted. All dimensions of e-servicescape has a positive and significat effect on e-servicescape, e-servicescape has a positive and significat effect on trust, and trust has a positive and significant effect on customer virtual word-of-mouth. This research provides theoretical and practical contributions which will also be discussed further in this paper.

Can social media visibility affect institutional ownership and trading consensus on sharia stocks? Ahmad Hafiyyan Shibghatalloh; Sugeng Wahyudi; Noni Setyorini; Abdulhamid Ali Abukil
Journal of Islamic Accounting and Finance Research Vol 5, No 1 (2023)
Publisher : Universitas Islam Negeri (UIN) Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jiafr.2023.5.1.14874

Purpose - This study aims to examine the effect of Instagram users’ responses to corporate Instagram post (Likes and Comments) toward trading consensus and institutional ownership of sharia stocks in Indonesia.Method - This study used purposive sampling technique. The number of samples in this study were 158 companies registered in ISSI (Indonesia Sharia Stock Index) and having an active Instagram account. Data processing using SPSS.26 with Ordinary Least Square (OLS).Result - The results showed that Instagram users’ responses increased the institutional investor and individual investor in sharia stock. The interpretation for this findings that such Instagram activities increase the visibility of the company across a more diverse group of investors. This increase visibility makes information more accessible to individual and institutional investors, so that they are attracted to invest more in sharia stock.Implication - Sharia issuer companies should also use social media to provide valid information to potential investors. So that it can be one of the foundations of investors in choosing Islamic stocks.Originality - This research is the first study that used social media to measure sharia stock ownership.

PENGARUH VISIBILITAS SOSIAL MEDIA TERHADAP KEPEMILIKAN INSTITUSIONAL DAN KEPEMILIKAN INDIVIDU PADA SAHAM SYARIAH Shibghatalloh, Ahmad Hafiyyan; WAHYUDI, SUGENG
Maqdis: Jurnal Kajian Ekonomi Islam Vol 9, No 1 (2024): Januari - Juni 2024
Publisher : Universitas Islam Negeri Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15548/maqdis.v9i1.461

This study aims to examine the effect of Instagram users response to corporate Instagram post (likes and comments) toward individual ownership and institutional ownership of sharia stocks in Indonesia. The data collection method used is purposive sampling technique. The number of samples in this study were 258 companies registered in ISSI (Indonesia Sharia Stock Index) and having an active Instagram account. Data processing using SPSS.26 with Ordinary Least Square (OLS). The results showed that Instagram user respond increasing the institutional investor and individual investor in sharia stock. The interpretation for this findings that such Instagram activities increase the visibility of the company across a more diverse group of investors. This increase visibility makes information more accessible to individual and institutional investors, so that they are attracted to invest more in sharia stock. Sharia issuer companies should also use social media to provide valid information to potential investors. So that it can be one of the foundations of investors in choosing Islamic stocks. This research is the first study that used social media to measure Sharia Stock Ownership

PENINGKATAN KINERJA PEMASARAN MELALUI DIGITAL MARKETING, INOVASI DAN ORIENTASI PASAR Achmad Solechan; Kusumo, Haryo; Shibghatalloh, Ahmad Hafiyyan; Wardhani, Arisanti Ayu; Syafrudin, Hasan Aminda; Arwinda, Sherly
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/60zzbj41

In the digital era, digital marketing has become the main strategy for MSMEs to increase competitiveness. This study analyzes the influence of digital marketing, product innovation, and market orientation on MSME marketing performance. The method used is a literature review of various previous studies to identify the relationship between variables. The results of the study indicate that digital marketing expands market reach and increases promotion effectiveness, but its effectiveness depends on product innovation and marketing strategy. Product innovation increases competitiveness, while market orientation helps understand customer needs. This study highlights the need for integration of these three factors to optimize MSME marketing performance and provide insights for business actors and academics.

The Synergy of Strategic Orientations and Competitive Advantage in Enhancing MSME Marketing Performance Solechan, Achmad; Wardhani, Arisanti Ayu; Shibghatalloh, Ahmad Hafiyyan; Syafrudin, Hasan Aminda
Equator Journal of Management and Entrepreneurship (EJME) Vol. 14 No. 2 (2026): Equator Journal of Management and Entrepreneurship
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/ejme.v14i2.105130

This study analyzes the influence of entrepreneurial orientation, digital marketing orientation, and innovation orientation on competitive advantage and marketing performance in micro, small, and medium enterprises (MSMEs) in Central Java, Indonesia. Using the SEM-PLS method, data were collected from MSME owners who have adopted digital marketing. The results show that entrepreneurial orientation and digital marketing orientation enhance competitive advantage, which in turn positively impacts marketing performance. However, innovation orientation, although positively contributing to competitive advantage, does not have a significant direct effect on marketing performance. Competitive advantage plays an important role as a mediator between strategic orientation and marketing performance. These findings enrich the strategic management literature by clarifying the still inconsistent role of innovation orientation in MSME performance. Practically, this study recommends that MSME owners and policymakers prioritize entrepreneurial activities and digital strategies to enhance competitiveness and marketing success in a dynamic business environment.

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