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Journal : Jurnal Ilmu Komunikasi

Perspektif Antropologi dan Teori Komunikasi: Penelusuran Teori-teori Komunikasi dari Disiplin Antropologi Sri Rejeki, MC Ninik
Jurnal ILMU KOMUNIKASI Vol 7, No 1 (2010)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (491.527 KB) | DOI: 10.24002/jik.v7i1.195

Abstract

Abstract : It is important to learn the perspectives derived in communication theories in order to well understand the focuses and characteristic of those theories. There are several perspectives and one of them is derived form Anthroplogy. In this sense, communication is considered as having holistic character and concern in interpretive activities. In this regards, communication is contextualized by culture. Therefore as well culture is unique, communication is also unique. There are several kinds of contribution of Anthropology in the development of communication theories which can be traced. First, structural linguistic as the branch study of linguistic anthropology contributes in semiotics studies. As well, sociolinguistic contributes to understand the relationsip between social reality and culture. Second, in the area of historical archeology, the contrubition of Anthropology is represented in the frame of knowledge on unwritten communication activities. Third, the contribution of ethnology in innovation and diffussion theory as well as ethnography in the emergence of experience and interpretation theories also represent the contribution of Anhtropology. Similary, it can be traced the contribution of Anthropology through the contribution of ethnohistory in explaining the modes of communication of certain community.
Perbedaan Budaya dan Adaptasi Antarbudaya dalam Relasi Kemitraan Inti-Plasma Sri Rejeki, MC Ninik
Jurnal ILMU KOMUNIKASI Vol 4, No 2 (2007)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (252.317 KB) | DOI: 10.24002/jik.v4i2.224

Abstract

Abstract: The difference of culture is a primary characteristic of the intercultural communication. Cultural difference implies to the different communication behavior. These differences raise various communication problems in which its solution needs certain communication competence. Cultural difference in estate system in Indonesia was started by dualistic economy reality and it turns to the raise of the cultural dualism. In one side big estate is oriented to modern capitalism (nucleus estate), and another side small holders (plasma farmer) is oriented to the traditional pre-capitalism. They develop intercultural communication competence by establishing strategy of convergent and divergent adaptation. The difference between nucleus estate and plasma farmer is based on the differences of existence in the orientation of farming and structural tightness. The communities of nucleus estate have culture that take root in economic interests (commercial). Meanwhile some of farmer communities are oriented to family and the communities’ interest. Standardization of existence and control towards job is a part of structural tightness characteristic and nucleus estate’s masculinity. However there are a few modern farmers that begin to concern to the business. This study also shows the adaptation strategy in the communication behavior is applied by nucleus estate people. Adaptation strategy is divided into two strategies: (1) convergent strategy manifested by the adjustment in other party’s communication behavior, meanwhile the divergent strategy manifested by the show of the different behavior appearance as their culture identity.
Perspektif Antropologi dan Teori Komunikasi: Penelusuran Teori-teori Komunikasi dari Disiplin Antropologi MC Ninik Sri Rejeki
Jurnal ILMU KOMUNIKASI Vol. 7 No. 1 (2010)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (491.527 KB) | DOI: 10.24002/jik.v7i1.195

Abstract

Abstract : It is important to learn the perspectives derived in communication theories in order to well understand the focuses and characteristic of those theories. There are several perspectives and one of them is derived form Anthroplogy. In this sense, communication is considered as having holistic character and concern in interpretive activities. In this regards, communication is contextualized by culture. Therefore as well culture is unique, communication is also unique. There are several kinds of contribution of Anthropology in the development of communication theories which can be traced. First, structural linguistic as the branch study of linguistic anthropology contributes in semiotics studies. As well, sociolinguistic contributes to understand the relationsip between social reality and culture. Second, in the area of historical archeology, the contrubition of Anthropology is represented in the frame of knowledge on unwritten communication activities. Third, the contribution of ethnology in innovation and diffussion theory as well as ethnography in the emergence of experience and interpretation theories also represent the contribution of Anhtropology. Similary, it can be traced the contribution of Anthropology through the contribution of ethnohistory in explaining the modes of communication of certain community.
Perbedaan Budaya dan Adaptasi Antarbudaya dalam Relasi Kemitraan Inti-Plasma MC Ninik Sri Rejeki
Jurnal ILMU KOMUNIKASI Vol. 4 No. 2 (2007)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (252.317 KB) | DOI: 10.24002/jik.v4i2.224

Abstract

Abstract: The difference of culture is a primary characteristic of the intercultural communication. Cultural difference implies to the different communication behavior. These differences raise various communication problems in which its solution needs certain communication competence. Cultural difference in estate system in Indonesia was started by dualistic economy reality and it turns to the raise of the cultural dualism. In one side big estate is oriented to modern capitalism (nucleus estate), and another side small holders (plasma farmer) is oriented to the traditional pre-capitalism. They develop intercultural communication competence by establishing strategy of convergent and divergent adaptation. The difference between nucleus estate and plasma farmer is based on the differences of existence in the orientation of farming and structural tightness. The communities of nucleus estate have culture that take root in economic interests (commercial). Meanwhile some of farmer communities are oriented to family and the communities’ interest. Standardization of existence and control towards job is a part of structural tightness characteristic and nucleus estate’s masculinity. However there are a few modern farmers that begin to concern to the business. This study also shows the adaptation strategy in the communication behavior is applied by nucleus estate people. Adaptation strategy is divided into two strategies: (1) convergent strategy manifested by the adjustment in other party’s communication behavior, meanwhile the divergent strategy manifested by the show of the different behavior appearance as their culture identity.