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All Journal AkMen JURNAL ILMIAH MANAJEMEN DEWANTARA
Yuswari Nur
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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ANALISIS ANGGARAN OPERASIONAL SEBAGAI ALAT PENGENDALIAN MANAJEMEN PADA PT. BANK SULSELBAR Yuswari Nur
AkMen JURNAL ILMIAH Vol 15 No 2 (2018): AkMen JURNAL ILMIAH
Publisher : Lembaga Penelitian dan Publikasi Nobel Indonesia

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This study aims to (1) Analyze the difference between the operational budget and the realization of the Bank Sulselbar, (2) Evaluate the difference that occurred in the operational budget of PT. Bank Sulselbar. This research was conducted at Bank Sulselbar Makassar by using data of operational budget realization of PT. Bank Sulselbar period 2012 to 2016. Based on the results of this study deviation of operational budget 2012 to 2016 obtained the conclusion that the deviation of operational budget of Bank Sulselbar still within acceptable control limits.
PENGARUH GREEN MARKETING, PERSEPSI HARGA, DAN KUALITAS LINGKUNGAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PROPERTI BERKONSEP ECO-FRIENDLY DI KOTA MAKASSAR Saadiah; Muhammad Idris; Samsul Alam; Maryadi; Yuswari Nur
MANAJEMEN DEWANTARA Vol 9 No 3 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

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This study aims to analyze the influence of green marketing, price perception, and environmental quality on consumer purchasing decisions for environmentally friendly properties in Makassar City. Using a quantitative approach, data was collected through questionnaires distributed to 120 respondents who had shown interest in or had previously purchased environmentally friendly properties. The data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS) techniques. The results of the study indicate that green marketing has a significant positive influence on consumer purchasing decisions. Price perception also plays an important role in shaping consumers' desire to purchase, particularly in relation to value for money and price transparency. Additionally, environmental quality—such as the availability of green open spaces, clean air, and sustainable design—has a significant influence on purchasing decisions. This study provides practical implications for property developers and marketers to strengthen their positioning in the environmentally friendly property segment by emphasizing environmentally conscious marketing strategies, competitive pricing, and superior environmental quality. This study also contributes to academic discourse by enriching empirical evidence on sustainable consumer behavior in the property sector.
Co-Authors Maryadi Muhammad Idris Saadiah Samsul Alam