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ANALISIS CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP LOYALITAS MELALUI KEPUASAN PELANGGAN PT PELABUHAN INDONESIA IV (PERSERO) MAKASSAR Muh Fuad Randy
AkMen JURNAL ILMIAH Vol 17 No 4 (2020): AkMen JURNAL ILMIAH
Publisher : Lembaga Penelitian dan Publikasi Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/akmen.v17i4.1150

Abstract

Business competition is getting tighter, so many companies must be able to know and fulfill the wants or needs of their customers precisely. The level of competition is so tight that many companies no longer focus their marketing activities solely on finding new buyers / customers, but on how to maintain and increase customer loyalty. The strategy that is able to bridge between customers and companies, especially in terms of satisfaction and loyalty, is to apply a concept called Customer Relationship Management (CRM). This study aims to determine the effect of CRM both on satisfaction and loyalty partially and to know the indirect effect of CRM on loyalty through customer satisfaction as an intervening variable by drawing a sample of 60 people or customers. Based on the results of testing the coefficient of determination, it is known that the effect of CRM on customer satisfaction is 20.5% and the remaining 79.5% is influenced by other variables which are not addressed in this study. While the test results of the coefficient of determination in the second regression equation show that the CRM variable and customer satisfaction affect the level of customer loyalty by 44.8% and the remaining 55.2% is influenced by other variables which are not raised in this study. However, from the results of testing the intervening variable that customer satisfaction is not an intervening variable between CRM and customer loyalty.
PENARAPAN LQ DAN SHIFT SHARE DALAM MENGUKUR PERTUMBUHAN EKONOMI DI PROVINSI SULAWESI SELATAN PERIODE TAHUN 2013-2017 Muh Fuad Randy; Muh. Indra Fauzi Ilyas; Abdul Sumarlin
JURNAL STIE SEMARANG Vol 11 No 02 (2019): VOLUME 11 NOMOR 2 EDISI JUNI 2019
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v11i02.368

Abstract

Testing the Application of Location Quotient (LQ) and Shift Share in Measuring Economic Growth in South Sulawesi Province for the 2013-2017 Period. Based on the fluctuating conditions of labor changes and the contribution of GDP to the structure of the economy in the provinces of South Sulawesi and Indonesia. The main problem in this study is; What is the economic growth of South Sulawesi province based on the shift share approach for the 2013-2017 period, what is the economic growth of South Sulawesi province based on the LQ approach for the 2013-2017 period, the results of the calculation of GRDP 2013-2017 that have been made can be concluded as follows; There are 8 (eight) sectors which are the base sectors including the first sector of agriculture, both water supply, waste management, waste and recycling, third construction, fourth information and communication, fifth real estate, sixth government administration, defense and social security, seven services Education, eight health services and social activities there are four sectors that have the advantage of the first, namely the agricultural sector, the second processing industry, the third construction sector, the fourth large and retail trade, car and motorcycle repair
Peran Dinas Perindustrian Dan Perdagangan Dalam Memfasilitasi Proses Ekspor-Impor Produk Lokal Sulawesi Selatan Oleh Mahasiswa Stie Ypup Makassar Syamsuddin Syamsuddin; Ayu Andira; ayhu21431@gmail.com; Muh Fuad Randy
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 5 (2025): Oktober - November 2025
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pemerintah ini bertujuan untuk menganalisis peran Dinas Perindustrian dan Perdagangan (Disperindag) Provinsi Sulawesi Selatan dalam memfasilitasi kegiatan ekspor-impor produk lokal. Melalui pendekatan kualitatif deskriptif, penelitian ini menggali berbagai kebijakan, program, dan hambatan yang dihadapi Pemerintah Daerah dalam mendorong pelaku usaha lokal menembus pasar global. Hasil penelitian menunjukkan bahwa Disperindag berperan sebagai fasilitator, regulator, dan katalisator dalam meningkatkan daya saing produk lokal. Program yang dilaksanakan meliputi pelatihan ekspor, pendamping sertifikasi produk, promosi melalui pameran internasional, serta pembentukan jejaring dengan mitra dagang luar negeri. Infrastruktur, serta adaptasi terhadap regulasi internasional masih menjadi tantangan utama. Penelitian ini merekomendasikan peningkatan sinergi antar instansi dan optimalisasi digitalisasi layanan ekspor-impor daerah.