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All Journal LUGAS Jurnal Komunikasi Batara Wisnu : Indonesian Journal of Community Services
Alfirahmi Alfirahmi
Institut Ilmu Sosial dan Manajemen STIAMI
Education Languange, Linguistic, Communication & Media

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Fenomena Kopi Kekinian di Era 4.0 Ditinjau dari Marketing 4.0 dan Teori Uses and Effect Alfirahmi Alfirahmi
LUGAS Jurnal Komunikasi Vol 3, No 1: Juni 2019
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (448.732 KB) | DOI: 10.31334/ljk.v3i1.410

Abstract

The Luckin coffee phenomenon in China, and the development of information and communication technology have triggered the development of contemporary coffee in Indonesia. The contemporary coffee that combines coffee with milk, coupled with putting forward the concept of an instagrammable, comfortable outlet, is the main attraction for the millennials. This study uses the uses and effect theory, and the marketing concept 4.0. The method used in this research is qualitative method. The results obtained from this study are that the marketing method carried out by coffee now promotes marketing 4.0, by integrating marketing channels, payment channels and logistics channels through online and offline systems. If coffee was once known as drinks for elder people, with the development of technology, many marketers are utilizing the interaction of internet users to market their products. Another impact of technological development is the emergence of convergence. Convergence in this case not only on the impact of media on life, but convergence has given rise to a new culture. This can be seen from the number of young people who began to use coffee as part of a culture of friendship and style in social activities.
Fenomena Fidget Spinner Ditinjau dari Sudut Pandang Konsumerisme dan Kultivasi Media dengan Pendekatan Analisis Konten Alfirahmi Alfirahmi; Hafizh Faikar A. R.
LUGAS Jurnal Komunikasi Vol 2, No 1: Juni 2018
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (648.303 KB) | DOI: 10.31334/jl.v2i1.121

Abstract

The development of technology and information ultimately makes the flow of information exist in the absence of space and time or it is known as globalization.  Information flow is spread easily and everyone can access any information without limitations. That phenomenon ultimately creates new models, trends, or new products to meet the growing needs of society. Trends or models that are developed in society through social media make consumers view advertisement easily as well as make them consumptive. One example of a consumptive culture is the presence of a spinner fidget toy.  Fidget has been developing and getting great attention through the growing number of enthusiasts, and it is considered as a solution that can answer the needs of autism consumers. In addition, the development of spinner fidget toys is supported by the pattern of dissemination through social media that indirectly raises the buyer's interest in spinner fidget. Spinner fidget toy is only one of the few cases on how the purchasing power of society is limited to pleasure, and overriding the useful value of purchased goods. The unconscious community has the potential to become consumptive, and it affects mental development of the consumer level, and reduces the productivity of society. The purpose of this study is to analyze how the phenomenon of fidget spinner is viewed from the point of consumerism view and media cultivation with content analysis approach.
SOSIALISASI MOTIVASI BERWIRAUSAHA BAGI IBU-IBU PKK RW 010 SUNTER AGUNG KOTA JAKARTA UTARA Ana Chaerunisyah; Alfirahmi Alfirahmi; Tri Waluyo Prehantio; Annisa Nur Khasanah; Ines Karinastiti
Batara Wisnu : Indonesian Journal of Community Services Vol. 3 No. 3 (2023): Batara Wisnu | September - Desember 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v3i3.229

Abstract

The program for the Development of Family Welfare through the Empowerment of PKK Mothers (PKM PKK Mothers) in RW 010 Sunter Agung, North Jakarta, stands as a milestone initiative to enhance the well-being of families and communities. Focused on improving the knowledge and skills of PKK mothers, the program encompasses aspects of life involving financial management, health, education, and the development of micro-enterprises. The primary objective is to provide entrepreneurship motivation to PKK mothers, with the hope of increasing interest in the business world, particularly through the introduction of banana chips products by students from the STIAMI Institute. Socialization is conducted through engaging direct approaches. Through a series of training activities, socialization, and micro-enterprise development, this program not only enhances entrepreneurial skills but also aims to unearth the potential of PKK mothers in creating job opportunities at the community level. The results of the socialization indicate that PKK mothers have started their own businesses, but socialization is essential to understand sales methods and encourage proactive, creative, and risk-taking attitudes. In conclusion, the PKM PKK Mothers program is capable of providing entrepreneurial encouragement, developing potential, and opening economic opportunities through training, collaboration, and product innovation
Co-Authors Ana Chaerunisyah Annisa Nur Khasanah Hafizh Faikar A. R. Ines Karinastiti Tri Waluyo Prehantio