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All Journal Batara Wisnu : Indonesian Journal of Community Services JAMBIS : Jurnal Administrasi Bisnis Jurnal Manajemen dan Bisnis Indonesia
Tri Waluyo Prehantio
Institut Ilmu Sosial dan Manajemen STIAMI
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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SOSIALISASI MOTIVASI BERWIRAUSAHA BAGI IBU-IBU PKK RW 010 SUNTER AGUNG KOTA JAKARTA UTARA Ana Chaerunisyah; Alfirahmi Alfirahmi; Tri Waluyo Prehantio; Annisa Nur Khasanah; Ines Karinastiti
Batara Wisnu : Indonesian Journal of Community Services Vol. 3 No. 3 (2023): Batara Wisnu | September - Desember 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v3i3.229

Abstract

The program for the Development of Family Welfare through the Empowerment of PKK Mothers (PKM PKK Mothers) in RW 010 Sunter Agung, North Jakarta, stands as a milestone initiative to enhance the well-being of families and communities. Focused on improving the knowledge and skills of PKK mothers, the program encompasses aspects of life involving financial management, health, education, and the development of micro-enterprises. The primary objective is to provide entrepreneurship motivation to PKK mothers, with the hope of increasing interest in the business world, particularly through the introduction of banana chips products by students from the STIAMI Institute. Socialization is conducted through engaging direct approaches. Through a series of training activities, socialization, and micro-enterprise development, this program not only enhances entrepreneurial skills but also aims to unearth the potential of PKK mothers in creating job opportunities at the community level. The results of the socialization indicate that PKK mothers have started their own businesses, but socialization is essential to understand sales methods and encourage proactive, creative, and risk-taking attitudes. In conclusion, the PKM PKK Mothers program is capable of providing entrepreneurial encouragement, developing potential, and opening economic opportunities through training, collaboration, and product innovation
Pengaruh Inovasi Produk Dan Harga Terhadap Keputusan Pembelian Koleksi Jims Honey Pada Generasi Z Di Jakarta Timur Wisinta Jusi Manurung; Tri Waluyo Prehantio
JAMBIS : Jurnal Administrasi Bisnis Vol. 6 No. 1: Februari 2026
Publisher : JAMBIS : Jurnal Administrasi Bisnis

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Abstract. This research aimed to analyze the influence of product innovation and price on the purchasing decisions of Generation Z in East Jakarta regarding Jims Honey products. This research was descriptive correlational with a quantitative approach. The sample consisted of 100 respondents from Generation Z consumers in East Jakarta, which was determined by the non-probability sampling method, namely purposive sampling, calculated using the Lemeshow formula. The research instrument was a questionnaire consisting of 30 statements with a fivepoint Likert scale. Data analysis included descriptive statistics, instrument testing (validity and reliability), classical assumption testing (normality, multicollinearity, and heteroskedasticity), multiple linear regression, and hypothesis testing (t-test, F-test, and coefficient of determination). Data processing was carried out using SPSS version 25. The results showed that product innovation had a positive and significant influence on purchasing decisions, price had a positive but insignificant influence on purchasing decisions, and simultaneously, product innovation and price both influenced purchasing decisions by 20.9%, with the remaining 79.1% influenced by other variables not examined in this research. Keywords: Product Innovation, Price, and Purchase Decision
Pelaksanaan Marketing Syariah pada Penggunaan Digital Ads UMKM (Studi Kasus pada Ardana Food) Muhammar Amin; Tri Waluyo Prehantio
Jurnal Manajemen dan Bisnis Indonesia Vol. 1 No. 4 (2026): Edisi: Juli-September
Publisher : Pustaka Bangsa Indonesia

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Abstract

Perkembangan teknologi digital mendorong Usaha Mikro, Kecil, dan Menengah (UMKM) memanfaatkan Digital Ads untuk meningkatkan daya saing dan penjualan. Dalam perspektif ekonomi Islam, strategi pemasaran harus menerapkan prinsip kejujuran, amanah, keadilan, dan kemaslahatan. Penelitian ini bertujuan menganalisis penerapan pemasaran Islami dalam penggunaan Digital Ads pada UMKM Ardana Food serta dampaknya terhadap kinerja usaha. Penelitian menggunakan metode kualitatif dengan pendekatan studi kasus. Data diperoleh melalui observasi, wawancara mendalam, dokumentasi, dan analisis konten media sosial, kemudian dianalisis menggunakan model interaktif Miles dan Huberman. Hasil penelitian menunjukkan bahwa Digital Ads melalui Facebook dan Instagram memperluas jangkauan pasar, meningkatkan pelanggan baru, keterlibatan media sosial, kepercayaan konsumen, penjualan, dan loyalitas pelanggan. Praktik pemasaran telah memenuhi prinsip ekonomi Islam melalui promosi produk halal, penyampaian informasi yang jujur, menghindari tadlīs, serta menerapkan prinsip an tarāḍin minkum. Integrasi Digital Ads dan pemasaran Islami terbukti efektif, etis, dan berkelanjutan bagi pengembangan UMKM.
Pengaruh Antara Implusive Attitude Dan Novelty-Fashion Attitude Dengan Pemanfaatan Rekomendasi Sosial Pengguna Aplikasi Traveloka Pada Generasi Z Defira Ardita Meisthafa; Anisa Arizona Bandi; Tri Waluyo Prehantio
JAMBIS : Jurnal Administrasi Bisnis Vol. 6 No. 2: April 2026
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/t2vcn820

Abstract

Abstract. This study aimed to analyze the influence of impulsive attitude and novelty-fashion attitude on the use of social recommendations on the Traveloka app by Generation Z. A quantitative approach with a survey method was used to collect data through a questionnaire developed based on relevant theoretical frameworks. Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis technique was applied using the SmartPLS 3 software. Reliability tests showed that all variables have high reliability, allowing the data to be used for further analysis. Multiple linear regression analysis was employed to examine the effects of both independent variables on the dependent variable. The results indicated that both impulsive attitude and novelty-fashion attitude have a positive and significant effect on the utilization of social recommendations in the context of Traveloka platform usage, both simultaneously and partially. These findings contributed to the understanding of Generation Z's consumer behavior in decision-making based on social recommendations and provide strategic implications for the development of more effective digital marketing. Keywords: Social Recommendations, Traveloka, Consumer Psychographics
Co-Authors Alfirahmi Alfirahmi Ana Chaerunisyah Anisa Arizona Bandi Annisa Nur Khasanah Defira Ardita Meisthafa Ines Karinastiti Muhammar Amin Wisinta Jusi Manurung