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All Journal Nusantara Science and Technology Proceedings
Wirya Wardaya
Department of Development Economics, Economics and Business Faculty, Universitas Pembangunan Nasion-al “Veteran” Jawa Timur, Surabaya 60294, Indonesia
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology

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Improving Business Capacity for Online Sales: Product Photos Training for SMSEs Niniek Imaningsih; Wirya Wardaya
Nusantara Science and Technology Proceedings International Seminar of Research Month 2021
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2022.2413

Abstract

Selling a product through an online platform has become a necessity for micro and small businesses as a strategy to respond to social distancing policy in the Covid-19 pandemic situation. Good product photos are one of the key successes of those activities. The needs analysis of the “Kartini” business group found that a poor photo technique is a major obstacle as well as a lack of equipment. Empowerment through participation with a peer teaching approach is used as a strategy to overcome those obstacles. The increase in knowledge and skill may lead “Kartini” more confidence to sell their product through an online platform.
Co-Authors Niniek Imaningsih