Wean Suardy
STIE Kesatuan

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Analisis Strategi Pelayanan Oleh Front Liner Dan Pengaruhnya Terhadap Kepuasan Nasabah Pada PT Bank Central Asia Tbk Capen Mayor Oking Widjojo, Adi S; Suardy, Wean
Jurnal Ilmiah Kesatuan (JIK) Vol 11, No 2 (2009): Jurnal Ilmiah Kesatuan
Publisher : STIE Kesatuan

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Abstract

Service representative is an activity to gift of service from one the side of other side, so that full fill requirement and satisfy to accepting it. With efficient and effective good service will push client to be dovoted and loyal to company, because what their want and needed is fullfilled.Target of this research is to know how far quality service have been given by front liner Bank Central Asia to customer, to get customer satisfaction. Method used by writer to answer question from identifying existing problem, by using descriptive method with approach of survey, where research of survey is research taking sample from one population and use questioners as a mean of assist fundamental, where questionare used to measure relation beetwen service with satisfaction of consumer. Result of this research indicate that service given by PT. Bank Central Asia Cpaem Mayor Oking in this time is very good with average value 62,62. While satisfaction of customer at the moment to BCA Mayor Oking throug analysis of regression got by result for the price of Y = 27,853 + 0,560 X, meaning that satisfactionof customer at Bank Central Asia with service (X) added by 1 becoming 28,42. From result of calculation of correlation analysis got result ot that happened positive and middle beetwen quality service frontliner and customer satisfaction with value of correlation coefficient equal to 0,554. After that to analyze coefficient of tederminacy to measure service contribution percentage given by BCA Mayor Oking to get customer satisfaction is got result of that service only owning contribution equal to 30,7% and the rest equal to 69,3% influenced by other factor.