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All Journal MetaCommunication; Journal Of Communication Studies Bubungan Tinggi: Jurnal Pengabdian Masyarakat
Noviana Sari
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THE EXISTENCE OF INDONESIAN WOMEN IN WOOP.ID AS AN ONLINE PORTAL MEDIA INFORMATION Noviana Sari
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1557.592 KB) | DOI: 10.20527/mc.v4i2.6940

Abstract

The impact of current Digital Era and the influx of various Popular cultures is one reason why women began to show their existence in online media. The digital age makes women and society as a whole find a lot of conveniences, one of which is finding information, news or articles. However, nowadays women are attached to a variety of negative opinions in online media such as pornography objects and sexism issues, but with the presence of a number of special websites around women as if they have more value than sexism but have a positive space in online media. The phenomenon of women's interrelation and the internet is interesting to observe because the internet has its own way of opening new spaces for women to interact those penetrate distance, space, and time. Women move into a market icon that has spectacular value in the world of marketing. Women are considered great beings who can balance between social life, family, carrier, entrepreneurs and various interesting hobbies simultaneously. By analyzing the contents of the text in the media and dissecting articles on the woop.id website that represent women in general and broad in a more concise portion of the lives of women who are active and dynamic in a portal. Acculturation of pop culture and conventional culture Fashion & Beauty, Health, Wedding, Love & Sex and other representations of how many parts of a woman positive action on the internet, not just being a cyberporn, sexual harassment, kidnapping, behavior narcissistic, and consumptive cultural targets. The existence of this website seems to be the starting point for all negative women's imagery in online media and helps accelerate women's empowerment in Indonesia.
INFORMAL POLITICAL COMMUNICATION OF WOMEN IN LOCAL DEMOCRACY (STUDY AT BPD BALIUK VILLAGE, BARITO KUALA) Noviana Sari; Siti Mauliana Hairini; Muhammad Fadhil Murabbi Amin
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (254.15 KB) | DOI: 10.20527/mc.v6i2.11331

Abstract

This study aims to determine how the informal communication strategy is used by women to achieve their political position in government villages. The essence of informal communications is not to follow any specific rules and procedures. the studies of informal communications have remained the question cause there is not a clear form of informal communication. This study has been contributed to the women's informal political communication in Baliuk village to fulfill the gap of informal communication studies. There are three strategies that women used to dominate political representatives in Baliuk Village Government. First, the women have dominated the political issue in Village, second, women’s have dominated the informal channel, second women dominated the informal political communication channels, and the third, women have dominated the informal campaign for BPD’s election. The main factors from those strategies are how the women do the interpersonal conversation and how they made gossip in every aspect and access of communication itself for their political interest. The women have a concern about how to use an alternative way of communications to gain power in a political position, then they have to succeed dominated Badan Permusyawaratan Desa or BPD as the representatives' institution for village people.
HEALTH COMMUNICATION STRATEGIES IN ACCELERATING THE REDUCTION OF STUNTING CONDITIONS IN TELUK TAMBA VILLAGE, BARITO KUALA, KALIMANTAN SELATAN Noviana Sari
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v8i2.17251

Abstract

Health Communication plays an important role in the success of programs and policies implemented by the government. The rise of health conditions in the community, especially the stunting condition, which is worrying at this time, is a program that is carried out and implemented by the government to reduce the level of stunting conditions, especially in children. Considering that stunting is a government program that must be implemented by all health offices without exception. Therefore, to reduce stunting, the government, especially the puskesmas, must take part in this program so that it can reduce stunting. The purpose of this study was to find out the health communication strategy implemented by the puskesmas for the community, and how successful the program's policies were in reducing stunting rates. The research method used is a qualitative descriptive approach. The data collection techniques used in this study were in two ways, namely in-depth interviews, and documentation through observation with informants from the Head of Teluk Tamba Village, the Chairperson of the PKK in Teluk Tamba Village, and 6 parents of toddlers who experienced stunting. Data analysis techniques with observation and interviews. The results of the study show that the role of the puskesmas is very much needed for the success of the program's policies and that health communication between the puskesmas and the community runs very well and smoothly.
Peningkatan Keterampilan Komunikasi Pemasaran Pariwisata Berbasis Susur Sungai di Wisata Kampung Hijau Banjarmasin Yuanita Setyastuti; Achmad Bayu Chandrabuwono; Lalita Hanief; Noviana Sari
Bubungan Tinggi: Jurnal Pengabdian Masyarakat Vol 5, No 4 (2023)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/btjpm.v5i4.10044

Abstract

Kampung Hijau berada di Kelurahan Sungai Bilu Kecamatan Banjarmasin Timur. Kampung Hijau meliputi 5 RT dengan jumlah sekitar 149 Kepala Keluarga yang menetap di wilayah ini. Awalnya kawasan ini merupakan pemukiman yang padat dan kurang tertata apik, namun berkat gagasan Pemerintah Kota Banjarmasin dan keterlibatan warga, kini Kampung Hijau menjadi salah satu destinasi wisata di Banjarmasin yang menarik untuk dikunjungi. Permasalahan yang dihadapi Kampung Hijau yakni kelotok wisata yang tidak mampir ke dermaga, sehingga wisatawan hanya menikmati wisata Kampung Hijau hanya dari sungai. Selain itu, pokdarwis Kampung Hijau juga mengalami kendala dalam promosi wisata melalui media sosial Instagram. Tujuan pelatihan ini untuk meningkatkan kognitif anggota pokdarwis Kampung Hijau mengenai Komunikasi pemasaran pariwisata berbasis susur sungai. Metode kegiatan Pengabdian kepada Masyarakat (PkM) ini menggunakan komunikasi lisan untuk menyampaikan materi seputar komponen komunikasi pariwisata, komunikasi pemasaran pariwisata yang meliputi konsep 4P (Product, Place, Promotion dan Price). Media promosi pariwisata melalui word of mouth marketing dan media sosial dengan strategi storytelling dan positioning. Selain itu juga disampaikan materi Integrated Marketing Communication yang terdiri dari Public Relations, Periklanan, Personal Selling, Sales Promotion, Direct Marketing dan Internet Marketing. Kampung Hijau mempunyai potensi wisata yang dapat dioptimalkan dengan strategi word of mouth marketing dan melalui media sosial. Pokdarwis dan masyarakat dapat bersinergi dengan pemerintah untuk membuat konsep storytelling wisata Kampung Hijau.Kampung Hijau is in Sungai Bilu Village, East Banjarmasin District. Kampung Hijau includes 5 RTs with around 149 heads of families living in this area. Initially, this area was a dense and poorly organized settlement. However, with the ideas of the Banjarmasin City Government and the involvement of the residents, Kampung Hijau is now an interesting tourist destination in Banjarmasin to visit. The problem faced by Kampung Hijau is that “kelotok” that brought tourism down the river, don't stop by the pier, so tourists only enjoy Kampung Hijau tourism from the river. In addition, Pokdarwis at Kampung Hijau also experienced problems in promoting tourism through Instagram social media. This training aims to improve the cognitive abilities of Kampung Hijau’s Pokdarwis members regarding river-based tourism marketing communications. This Community Service activity method uses oral communication to convey material about the components of tourism marketing communication, including the 4P concept (Product, Place, Promotion, and Price). Tourism promotion media through word-of-mouth marketing and social media with storytelling and positioning strategies. In addition, Integrated Marketing Communication material was also presented, which consisted of Public Relations, Advertising, Personal Selling, Sales Promotion, Direct Marketing, and Internet Marketing. Kampung Hijau has tourism potential, which can be optimized with word-of-mouth marketing strategies and through social media. Pokdarwis and the community can work with the government to create a storytelling concept for Kampung Hijau tourism.
Co-Authors Achmad Bayu Chandrabuwono Lalita Hanief Muhammad Fadhil Murabbi Amin Siti Mauliana Hairini Yuanita Setyastuti