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All Journal Indikator: Jurnal Ilmiah Manajemen & Bisnis Aliansi : Jurnal Manajemen dan Bisnis
Irma Selliamanik
Perbanas Institute
Decision Sciences, Operations Research & Management Social Sciences

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KUALITAS DAN HARGA PRODUK MEMPENGARUHI KEPUTUSAN PEMBELIAN PAKAIAN MERK MANGO (STUDI KASUS PADA KARYAWATI KPMG SIDDHARTAWIDJAJA DAN REKAN) Irma Selliamanik
Aliansi : Jurnal Manajemen dan Bisnis Vol 13, No 1 (2018): Aliansi : Jurnal Manajemen dan Bisnis
Publisher : Sekolah Tinggi Manajemen IMMI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46975/aliansi.v13i1.7

Abstract

This study is intended to examine the effect of mango brand product quality and price on buying interest in improving purchasing decisions. The sample of this study was 100 employees of KPMG Siddharta Widjaja and Rekan. This research was conducted using descriptive analysis method with a quantitative approach, data analysis using inferential statistics with multiple linear regression test using Excel program and SPSS version 21 program. Partial hypothesis testing is used to test the effect of each independent variable used and simultaneous significant test f statistics used to see the presence or absence of the influence of the level of knowledge and awareness simultaneously on the decision to purchase Mango brand women's clothing products. Based on the results of the research the authors did show that product quality has a positive effect on the decision to purchase Mango brand women's clothing products. This can be seen from the t-count value t table and the significance value significance level.
Underwriting Results, Investment Results and Risk Based Capital on Profit of General Insurance Companies in Indonesia Markonah Markonah; Irma Selliamanik
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 3 (2023)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/indikator.v7i3.21536

Abstract

An insurance business is a business that provides services in risk re-insurance. This study aims to analyze Premium Income, Underwriting Results, Investment Returns and Risk Based Capital on Profits of General Insurance Companies in Indonesia. The method used in this study is documentation techniques through OJK reports and financial reports for 8 insurance companies in Indonesia from 2016 to 2020 so that the population is 40 data. The sampling technique is saturated sampling, where the entire population is taken as a sample, so that the total sample is 40 data. The results of the study show that investment returns and risk based capital have a positive and significant effect on earnings, while premium income and underwriting results have no significant effect on profits.
Co-Authors Markonah Markonah