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All Journal Indikator: Jurnal Ilmiah Manajemen & Bisnis Aliansi : Jurnal Manajemen dan Bisnis
Irma Selliamanik
Perbanas Institute
Decision Sciences, Operations Research & Management Social Sciences

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Journal : Aliansi : Jurnal Manajemen dan Bisnis

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KUALITAS DAN HARGA PRODUK MEMPENGARUHI KEPUTUSAN PEMBELIAN PAKAIAN MERK MANGO (STUDI KASUS PADA KARYAWATI KPMG SIDDHARTAWIDJAJA DAN REKAN) Irma Selliamanik
Aliansi : Jurnal Manajemen dan Bisnis Vol 13, No 1 (2018): Aliansi : Jurnal Manajemen dan Bisnis
Publisher : Sekolah Tinggi Manajemen IMMI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46975/aliansi.v13i1.7

Abstract

This study is intended to examine the effect of mango brand product quality and price on buying interest in improving purchasing decisions. The sample of this study was 100 employees of KPMG Siddharta Widjaja and Rekan. This research was conducted using descriptive analysis method with a quantitative approach, data analysis using inferential statistics with multiple linear regression test using Excel program and SPSS version 21 program. Partial hypothesis testing is used to test the effect of each independent variable used and simultaneous significant test f statistics used to see the presence or absence of the influence of the level of knowledge and awareness simultaneously on the decision to purchase Mango brand women's clothing products. Based on the results of the research the authors did show that product quality has a positive effect on the decision to purchase Mango brand women's clothing products. This can be seen from the t-count value t table and the significance value significance level.
Co-Authors Markonah Markonah