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All Journal Ars: Jurnal Seni Rupa dan Desain Corak : Jurnal Seni Kriya JDM (Jurnal Dinamika Manajemen)
Joko Subiharto
Institut Seni Indonesia Yogyakarta
Arts Humanities Decision Sciences, Operations Research & Management

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WEBLOG: ALTERNATIF MEDIA PROMOSI BAGI SENIMAN Joko Subiharto
Ars: Jurnal Seni Rupa dan Desain No. 6/September - Desember 2007
Publisher : Fakultas Seni Rupa dan Desain, Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/ars.v1i1.263

Abstract

As an artist, the key to promoting more artwork is maximizing its exposure. The internet is anincreasingly popular tool for promoting original art, unci if done properly, can be quite profitable. One o f themost effective (and free!) online marketing tools for artists is the blog. Artist blogs provide an easy way todisplay your art, discuss your creative process, post exhibition announcements and more. Best o f all, blogsrequire no working knowledge o f HTML and the search engines love their dynamic content.1Key words: weblog, promotion, artist
KERAJINAN COR LOGAM ALUMINIUM SEGOROYOSO PLERET BANTUL, DAERAH ISTIMEWA YOGYAKARTA Timbul Raharjo; Joko Subiharto
Corak : Jurnal Seni Kriya Vol 6, No 1 (2017): MEI 2017
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1585.315 KB) | DOI: 10.24821/corak.v6i1.2388

Abstract

The cast aluminum products at Karanggayam, Segoroyoso, Pleret, Bantul is suffering from quality stagnation. They are limited to manufacturing "Vandels", Logos, and Souvenirs as their main products. These products will then be sold to some business around Yogyakarta. The method of manufacturing is still very traditional, Dry casting the aluminum in soft sand. They haven't been able to produce products with certain artistic specifications to supply the global market demand. Thus the need to increase the quality of post-producing techniques like polishing and lathe work is required. These can be achieved by developing the industry in various aspect including but not limited to creation, production, distribution, and management. The 2 targets of this development are 2 home industries: "Habibi Cor" and "Abu Cor". By working on existing technique and skills, compounded by new designs and the application of a polishing machine and a Lathe machine these 2 home industries can be further improved.The goal of this Program to develop the cast aluminum industry is to accelerate the industry by adding polishing and lathe work, as well as adding a new design like accessories, sculpture, and wall decoration and to increase export by matching the current world trend. After the application of the new technologies and methods, an increase in export is to be expected. which in turn will increase the economic condition of the craftsmen. The methods used are for example: explaining about the uses of this project by socializing the goals, motivation, and the form of the activities itself. Various workshop and guidance programs to give the methods of developing new design, increasing product quality by polishing, and expanding the knowledge about management especially around accounting, producing, and marketing. Key Words: Craft, Cast Aluminum, Segoroyoso
Aesthetic Value in Marketing Art Gallery: Conceptualization and Scale Development Subiharto, Joko; Dharmmesta, Basu Swastha; Sutikno, Bayu; Siswomihardjo, Sari Winahjoe
JDM (Jurnal Dinamika Manajemen) Vol 15, No 1 (2024): March 2024
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v15i1.49361

Abstract

This study aims to develop a measurement tool for a new concept in aesthetic marketing called Aesthetic Value. The paper provides a framework for understanding individual motivations in consuming art galleries, starting with exploring art theory, aesthetics, and experience as a source of aesthetic value. The research then defines the construct and its dimensions, which are used to create a measurement tool and develop a conceptual model. Data collected from survey is used to evaluate the overall aesthetic value model. Finally, Exploratory Factor Analysis (EFA) determines the number of components that should be retained in the construct. The study concludes that Aesthetic Value has four dimensions: artwork, facilities-place, knowledge, and emotion. This conceptualization provides a robust foundation for understanding customer value in the context of consuming art galleries by considering various relevant elements of Aesthetic Value. The article also discusses the potential use of this concept in the future, allowing researchers to accelerate further theoretical development in this area.
Contemporary Craft Art On Jewelry: Case Study Of HS Silver Kotagede Company Subiharto, Joko
Corak Vol 11, No 2 (2022): NOVEMBER 2022
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/corak.v11i2.8505

Abstract

Jewellery in the KBBI (Big Dictionary Indonesian) means items used for decoration, such as rings, earrings, bracelets and others. Jewellery is often created with gold and silver materials, so the price is relatively high according to the high cost of the material. Along with the times, jewellery evolved in design, material, function and technique. HS Silver is one of the silver jewellery companies in Kotagede Yogyakarta, which was founded in 1953 and still exists today. HS Silver Kotagede can survive and thrive today because it applies contemporary craft art styles to its designs and jewellery products. Contemporary craft art leads to various new concepts and visual forms that are developing in the present or present. Based on this, this study aims to: 1) determine the influence of contemporary craft art on HS Silver Kotagede jewellery products and 2). Describe modern jewellery products HS Silver Kotagede. Research methods use a descriptive qualitative approach. Data collection is carried out through literature study, field observation, interviews and documentation. The data obtained are analyzed interactively, consisting of data reduction, presentation and verification. The results showed that since the 1980s, the HS Silver company has adopted contemporary concepts and designs, also known as contemporary craft art. Various contemporary styles influenced the jewellery concept at HS Silver Kotagede in design and material aspects. The design takes specific themes from nature and the socio-culture of the surrounding community, such as the shape of a pineapple, bird cages and rockets. In addition to the design, there are changes in the materials used that do not only use the same but are also combined with other media such as ropes, resins, etc. Jewellery that uses contemporary craft art styles can open new trends and markets for HS Silver because the designs are fresher and more up-to-date. The results showed that since the 1980s, the HS Silver company has adopted contemporary concepts and designs, also known as contemporary craft art. Various contemporary styles influenced the jewellery concept at HS Silver Kotagede in design and material aspects. The design takes specific themes from nature and the surrounding community's socio-culture, such as the shape of a pineapple, bird cages and rockets. In addition to the design, there are changes to the materials used that do not only use the material but are also combined with other media such as ropes, resins and so on. Jewellery that uses contemporary craft art styles can open new trends and markets for HS Silver because the designs are fresher and more up-to-date.
Co-Authors Basu Swastha Dharmmesta Bayu Sutikno Siswomihardjo, Sari Winahjoe Timbul Raharjo