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All Journal JDM (Jurnal Dinamika Manajemen) Jurnal Manajemen Perhotelan dan Pariwisata
Siswomihardjo, Sari Winahjoe
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Analisa Persepsi Risiko terhadap Niat Wisata dan Persyaratan Tes Covid-19 di Indonesia Pranindyasari, Chelsia; Siswomihardjo, Sari Winahjoe; Armielia, Adestya Ayu
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 6 No. 2 (2023)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v6i2.60244

Abstract

The global pandemic of Covid-19, including Indonesia, impacted limited mobility and caused several industrial sectors crises. Industries with direct contact have an enormous impact, such as tourism, which has suffered losses due to a decrease in foreign tourists. The disadvantages can be overcome by developing the intention to visit domestic tourists. This study was conducted to analyze the willingness to pay for travel requirements in Indonesia and the impact of the perceived risk of traveling on travel intentions used Theory Planned Behavior (TPB). Structural equation modeling was used on seven hypotheses measured by 246 respondents. The results of this study indicate that the intention to travel is influenced by the willingness to pay for travel requirements through three variables the perception of risk, positive travel attitudes and perceived behavioral control. This study advises the government to increase health consciousness and the importance of Covid-19 tests to reduce the spread. The tourism industry can provide promotions by showing trust and low risk that the trip will be fun, positive, and accessible
Aesthetic Value in Marketing Art Gallery: Conceptualization and Scale Development Subiharto, Joko; Dharmmesta, Basu Swastha; Sutikno, Bayu; Siswomihardjo, Sari Winahjoe
JDM (Jurnal Dinamika Manajemen) Vol 15, No 1 (2024): March 2024
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v15i1.49361

Abstract

This study aims to develop a measurement tool for a new concept in aesthetic marketing called Aesthetic Value. The paper provides a framework for understanding individual motivations in consuming art galleries, starting with exploring art theory, aesthetics, and experience as a source of aesthetic value. The research then defines the construct and its dimensions, which are used to create a measurement tool and develop a conceptual model. Data collected from survey is used to evaluate the overall aesthetic value model. Finally, Exploratory Factor Analysis (EFA) determines the number of components that should be retained in the construct. The study concludes that Aesthetic Value has four dimensions: artwork, facilities-place, knowledge, and emotion. This conceptualization provides a robust foundation for understanding customer value in the context of consuming art galleries by considering various relevant elements of Aesthetic Value. The article also discusses the potential use of this concept in the future, allowing researchers to accelerate further theoretical development in this area.
Co-Authors Armielia, Adestya Ayu Basu Swastha Dharmmesta Bayu Sutikno Joko Subiharto Pranindyasari, Chelsia