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All Journal Journal of Business Strategy and Execution Emerging Markets : Business and Management Studies Journal Jurnal Bisnis dan Kewirausahaan (Journal of Business and Entrepreneurship)
Bun Sucento
Managing Director & Technical Advisor of PT IPDC Consucting & Advisory
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Journal : Journal of Business Strategy and Execution

 1 
ANALISIS ORIENTASI BERBELANJA TERHADAP TUJUAN KONSUMEN BERBELANJA PADA SITUS E-COMMERCE DISDUS.COM Sofiany, Sofiany; Sucento, Bun
Journal of Business Strategy and Execution Vol 6, No 1 (2013): Publish on November 2013
Publisher : Bina Nusantara University

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Abstract

This study was conducted to test the orientation shop for consumers shopping destination in the e-commerce group buying. The site for conducted research was disdus.com. There are 5 types of orientation becomes the dependent variable of this research is the orientation impulsive, brand, shopping enjoyment, convenience, and price. While the independent variables are consumers shopping destination in disdus.com site. The method used was a survey by sampling with non-probability judgmental sampling method. The test data used successfully using multilinear regression test and also test a simple linear. Multilinear test proved that all the variables that exist simultaneously affect consumers shopping destination on e-commerce sites disdus.com. While the results of simple linear test showed that all variables, except the variable impulsive, proven positive effect on consumer shopping destination on e-commerce sites disdus.com.
ANALISA KEPUASAN PELANGGAN ATAS KUALITAS PELAYANAN JASA PADA PEMEGANG KARTU KREDIT EVERYDAY BANK MANDIRI DI JAKARTA Imawan, Zera N.; Sucento, Bun
Journal of Business Strategy and Execution Vol 1, No 2 (2009): Published on June 2009
Publisher : Bina Nusantara University

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Abstract

Customer satisfaction is a target or object that must be achieved by every companies. For those achievements, we could see from services that given and quality of product that oferred by. The objective of this research is to measure and know the customer satisfaction, and how far the relation of the productivity level from Bank Mandiri Everyday Credit Card agains Customer Interest Level.Research method used survey research method. Sample from 100 people with primary and secondary data. After that, we used validitty test, GAP analysis, and cartesius diagram analysis to see the gap between interest level and reality level with Bank Mandiri productivity. Analysis Result from GAP method is -0,1 that means customer satisfaction of the holder Bank Mandiri Everyday credit card is satisfy enough. But Bank Mandiri must maintain some factors to make customer keep using Bank Mandiri services and never changeover to other bank.
ANALISIS DAN PERUMUSAN STRATEGI MARKETING UNTUK MENINGKATKAN BRAND AWARENESS PRODUK ICE CREAM NEW ZEALAND NATURAL Angeline, Angeline; Patrisia2, Irma; Ramadhyta, Putri; Sucento, Bun
Journal of Business Strategy and Execution Vol 1, No 1 (2008): Published on November 2008
Publisher : Bina Nusantara University

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Abstract

Ice cream is a favorite’s snack for all ages. Societies are willing to spend their money to have premium ice cream. They are willing to buy premium ice cream at quite expensive prices.  Nowadays many brands of premium ice cream are introduced in the market and cause the competition to be tighter. Because of that, effort to keep the new customers is more important then to collect the new customers. Ice cream companies spend extra efforts to develop customer’s satisfaction for getting customer loyalty. In facing the tight competition in this industry, an ice cream company that produces ice cream with the brand of New Zealand Natural formulates a marketing strategy to develop brand awareness. The analysis in this study is based on five competitive forces analysis, marketing mix, and STP. Finally, this study also advances some suggestions to improve the strategy.
Co-Authors Angeline angeline Baskoro, Gading Irma Patrisia2 Kharismawan, Fariz Prasetya Linus Pasasa Putri Ramadhyta Sofiany Sofiany, Sofiany Zera N. Imawan