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Miftahul Jannah Adnan
Universitas Ichsan Gorontalo
Humanities Languange, Linguistic, Communication & Media Social Sciences

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Strategi Komunikasi Sosialisasi Program Generasi Berencana BBKBN Di Kota Gorontalo Miftahul Jannah Adnan; Dwi Ratnasari; Ramansyah Ramansyah
Journal of Communication Sciences (JCoS) Vol 4, No 1 (2021): Oktober 2021
Publisher : Program of Communication Sciences, Faculty of Social and Political Sciences, UIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55638/jcos.v4i1.664

Abstract

Program Generasi Berencana (GenRe) adalah program yang dibuat untuk mempersiapkan dan merencanakan remaja dalam kehidupan berkeluarga.  Dalam program ini, Badan Kependudukan Keluarga Berencana Nasional (BKKBN) Provinsi Gorontalo mempromosikan pendewasaan usia pernikahan dengan tujuan peningkatan media usia nikah khususnya bagi perempuan. Penelitian ini bertujuan untuk mengetahui strategi komunikasi yang dilakukan kantor BKKBN Provinsi Gorontalo dalam Mensosialisasikan Program Generasi Berencana (GenRe) di Kota Gorontalo. Penelitian ini menggunakan metode penelitian Deskriptif dengan pendekatan Kualitatif.Untuk memperoleh data penelitian menggunakan Observasi dan Wawancara dengan menggunakan Analisis Data Reduksi Data, Penyajian Data dan Kesimpulan.Hasil penelitian ini menunjukkan bahwa strategi komunikasi yang dilakukan Kantor BKKBN berjalan sudah cukup efektif dan efisien. Tetapi masih ada beberapa kendala yang sering terjadi pada saat sosialisasi Program GenRe, dilihat dari pemilihan media komunikasi, pengkajian  tujuan pesan, dan peranan komunikator. 
Strategi Komunikasi Sosialisasi Program Generasi Berencana BBKBN Di Kota Gorontalo Miftahul Jannah Adnan; Dwi Ratnasari; Ramansyah Ramansyah
Journal of Communication Sciences (JCoS) Vol. 4 No. 1 (2021): Oktober 2021
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (159.338 KB) | DOI: 10.55638/jcos.v4i1.334

Abstract

The program of Generasi Berencana (GenRe) or Generation Planning is a program designed to prepare and plan youthfor family life. In this program, the Office of the Population and Family Planning Agency promotes the maturity of themarriage age with the aim of increasing the media of the marriage age, especially for women. This study aims todiscover the communication strategy carried out by the Office of the Population and Family Planning Agency ofGorontalo Province in socializing the Generation Planning Program (GenRe) in Gorontalo City. This study uses adescriptive qualitative research method. The data collection is through observation and interviews. This study applies adata analysis technique with stages consisting of data collection, data reduction, data presentation, andverification/conclusion. The results of this study illustrate that the communication strategy carried out by the Office ofthe Population and Family Planning Agency of Gorontalo Province has been quite effective and efficient. However,there are still some obstacles that often occur during the socialization of the GenRe Program, namely in terms ofchoosing communication media, assessing the purpose of messages, and the role of communicators.
Co-Authors Dwi Ratnasari Ramansyah Ramansyah