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All Journal Journal of Communication Sciences (JCoS) Jurnal Socius: Journal of Sociology Research and Education Jurnal Signal
Ramansyah Ramansyah
Universitas Ichsan Gorontalo
Humanities Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Strategi Komunikasi Sosialisasi Program Generasi Berencana BBKBN Di Kota Gorontalo Miftahul Jannah Adnan; Dwi Ratnasari; Ramansyah Ramansyah
Journal of Communication Sciences (JCoS) Vol 4, No 1 (2021): Oktober 2021
Publisher : Program of Communication Sciences, Faculty of Social and Political Sciences, UIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55638/jcos.v4i1.664

Abstract

Program Generasi Berencana (GenRe) adalah program yang dibuat untuk mempersiapkan dan merencanakan remaja dalam kehidupan berkeluarga.  Dalam program ini, Badan Kependudukan Keluarga Berencana Nasional (BKKBN) Provinsi Gorontalo mempromosikan pendewasaan usia pernikahan dengan tujuan peningkatan media usia nikah khususnya bagi perempuan. Penelitian ini bertujuan untuk mengetahui strategi komunikasi yang dilakukan kantor BKKBN Provinsi Gorontalo dalam Mensosialisasikan Program Generasi Berencana (GenRe) di Kota Gorontalo. Penelitian ini menggunakan metode penelitian Deskriptif dengan pendekatan Kualitatif.Untuk memperoleh data penelitian menggunakan Observasi dan Wawancara dengan menggunakan Analisis Data Reduksi Data, Penyajian Data dan Kesimpulan.Hasil penelitian ini menunjukkan bahwa strategi komunikasi yang dilakukan Kantor BKKBN berjalan sudah cukup efektif dan efisien. Tetapi masih ada beberapa kendala yang sering terjadi pada saat sosialisasi Program GenRe, dilihat dari pemilihan media komunikasi, pengkajian  tujuan pesan, dan peranan komunikator. 
Strategi Komunikasi Sosialisasi Program Generasi Berencana BBKBN Di Kota Gorontalo Miftahul Jannah Adnan; Dwi Ratnasari; Ramansyah Ramansyah
Journal of Communication Sciences (JCoS) Vol. 4 No. 1 (2021): Oktober 2021
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (159.338 KB) | DOI: 10.55638/jcos.v4i1.334

Abstract

The program of Generasi Berencana (GenRe) or Generation Planning is a program designed to prepare and plan youthfor family life. In this program, the Office of the Population and Family Planning Agency promotes the maturity of themarriage age with the aim of increasing the media of the marriage age, especially for women. This study aims todiscover the communication strategy carried out by the Office of the Population and Family Planning Agency ofGorontalo Province in socializing the Generation Planning Program (GenRe) in Gorontalo City. This study uses adescriptive qualitative research method. The data collection is through observation and interviews. This study applies adata analysis technique with stages consisting of data collection, data reduction, data presentation, andverification/conclusion. The results of this study illustrate that the communication strategy carried out by the Office ofthe Population and Family Planning Agency of Gorontalo Province has been quite effective and efficient. However,there are still some obstacles that often occur during the socialization of the GenRe Program, namely in terms ofchoosing communication media, assessing the purpose of messages, and the role of communicators.
MARKETING COMMUNICATION STRATEGY OF AIRPLANE TICKET SALES AT PT.TX TOUR AND TRAVEL GORONTALO BRANCH Ade Safitri Biludi; Andi Subhan; Salma P Nua; Ramansyah Ramansyah
JURNAL SIGNAL Vol 11, No 1 (2023): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/signal.v11i1.8101

Abstract

Communication in the business world is significantly considered capable of overcoming various problems faced by a company.  Various strategies are needed to survive every business challenge today.  Communication strategies play a significant role in marketing goods or services. This study aims to find and analyze the marketing communication strategy of airplane ticket sales at PT TX Tour and Travel Gorontalo Branch. This study applies a descriptive qualitative method. Data collection is done through observation and interviews. The result of this study is that the owner and employees of the company have carried out some marketing communication strategies (Morissan, 2010), namely: 1) Direct marketing through direct offers to potential customers of products or services. 2) Sales promotion is carried out through discounts for a minimum purchase of 20 airplane tickets. 3) Advertising is carried out actively in the form of promotions on social media. 4) Personal selling carried out is in the form of face-to-face communication with customers walking in directly. 5) Public Relations is only carried out through public relations activities with a general pattern because PT TX Tour and Travel Gorontalo Branch does not have a special public relations division. Marketing communication applied by PT TX Tour and Travel Gorontalo Branch has the strength to survive amid development and competition. However, PT TX Tour and Travel Gorontalo Branch still has weaknesses that need to be improved again with new, more innovative strategic planning techniques to face competition in the travel tourism business. Keywords: marketing communication, airplane ticket sales
Strategi Promosi Pariwisata melalui Media Sosial dalam Meningkatkan Pengunjung di Desa Wisata Cahyadi Saputra Akasse; Ramansyah Ramansyah
SOCIUS Vol 10 No 1 (2023): Jurnal Socius: Journal of Sociology Research and Education, Universitas Negeri P
Publisher : Labor Jurusan Sosiologi Fakultas Ilmu Sosial Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/scs.v10i1.457

Abstract

Kebudayaan Islam berbasis kearifan lokal sangat kental dengan masyarakat Gorontalo. Keberagaman budaya Gorontalo yang lekat kaitannya dengan nuansa islami ini memberi dampak juga terhadap sektor pariwisata, salah satu ada di desa Bubohu, Kabupaten Gorontalo yang mengusung konsep desa wisata religius. Promosi pariwisata jika tidak dibarengi dengan strategi komunikasi yang baik, maka akan mempengaruhi eksistensi dari objek wisata itu sendiri. Berdasarkan itu, tujuan dari penelitian ini adalah untuk menganalisis strategi promosi pariwisata melalui media sosial yang dilakukan oleh pengelola dalam meningkatkan pengunjung di desa wisata religi Bubohu serta peran dari masyarakat setempat dalam mengenalkan potensi wisata di desa wisata religi Bubohu. Penelitian ini menggunakan data primer dan data sekunder. Dalam penelitian ini data primernya adalah hasil wawancara dengan pemerintah setempat dan pengelola desa wisata religi Bubohu di Kabupaten Gorontalo, data sekundernya adalah konten media sosial dari desa wisata religi Bubohu serta penelitian terdahulu yang terkait dengan penelitian ini. Dalam penelitian ini metode penarikan informan menggunakan Teknik purposive sampling. Informan dalam penelitian ini adalah pemerintah setempat dan pengelola objek wisata. Hasil penelitian menunjukan bahwa dalam melakukan promosi pariwisata dibutuhkan sinergi antara pemerintah, pengelola, serta masyarakat agar pesan promosi bisa lebih menjangkau masyarakat luas. Media sosial memberikan dampak yang besar dalam proses promosi serta dapat meningkatkan jumlah pengunjung objek wisata religi Bubohu.
MARKETING COMMUNICATION STRATEGY OF AIRPLANE TICKET SALES AT PT.TX TOUR AND TRAVEL GORONTALO BRANCH Ade Safitri Biludi; Andi Subhan; Salma P Nua; Ramansyah Ramansyah
JURNAL SIGNAL Vol 11 No 1 (2023): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/signal.v11i1.8101

Abstract

Communication in the business world is significantly considered capable of overcoming various problems faced by a company.  Various strategies are needed to survive every business challenge today.  Communication strategies play a significant role in marketing goods or services. This study aims to find and analyze the marketing communication strategy of airplane ticket sales at PT TX Tour and Travel Gorontalo Branch. This study applies a descriptive qualitative method. Data collection is done through observation and interviews. The result of this study is that the owner and employees of the company have carried out some marketing communication strategies (Morissan, 2010), namely: 1) Direct marketing through direct offers to potential customers of products or services. 2) Sales promotion is carried out through discounts for a minimum purchase of 20 airplane tickets. 3) Advertising is carried out actively in the form of promotions on social media. 4) Personal selling carried out is in the form of face-to-face communication with customers walking in directly. 5) Public Relations is only carried out through public relations activities with a general pattern because PT TX Tour and Travel Gorontalo Branch does not have a special public relations division. Marketing communication applied by PT TX Tour and Travel Gorontalo Branch has the strength to survive amid development and competition. However, PT TX Tour and Travel Gorontalo Branch still has weaknesses that need to be improved again with new, more innovative strategic planning techniques to face competition in the travel tourism business. Keywords: marketing communication, airplane ticket sales
Co-Authors Ade Safitri Biludi Andi Subhan Cahyadi Saputra Akasse Dwi Ratnasari Miftahul Jannah Adnan Salma P. Nua