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All Journal Akrab Juara : Jurnal Ilmu-ilmu Sosial
Jourie Pangemanan
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Biochemistry, Genetics & Molecular Biology Chemistry Medicine & Pharmacology

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PENGARUH JARAK TERHADAP PENETAPAN HARGA PRODUK (Studi Kasus pada Produk Minyak Goreng Bimoli 1 Liter, Aqua 600ml dan Indomie Cakalang Goreng) Jourie Pangemanan
Jurnal Akrab Juara Vol 6 No 2 (2021)
Publisher : Yayasan Akrab Pekanbaru

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Abstract

PT Wijaya Karya (Persero) atau biasa disingkat WIKA merupakan salah satu perusahaan Produk adalah elemen kunci dalam keseluruhan penawaran pasar. Produk adalah segala sesuatu yang dapat ditawarkan di pasar untuk memenuhi keinginan atau kebutuhan pembeli. Produk berkaitan juga dengan harga, karena harga yang merupakan satu-satunya unsur bauran pemasaran yang seringkali dijadikan sebagai bahan pertimbangan bagi konsumen dalam melakukan pembelian tidak bisa dikesampingkan oleh perusahaan. Harga juga adalah nilai tukar suatu barang atau jasa yang dinyatakan dalam bentuk uang (Dimana setiap produk memiliki harganya masing-masing).
CUSTOMER EXPERIENCE AND ITS INFLUENCE ON CUSTOMER LOYALTY MEDIATED BY CUSTOMER SATISFACTION (Case Study on Consumers of PT. TELKOM MANADO) Merry Ratar; Jourie Pangemanan; Tirsa Mamangkai; Sammy Rommy Novie Korua; Evans E.W. Tulungen
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 3 (2025): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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This study aims to determine how much Customer Experience influences Customer Satisfaction. How much Customer Experience influences Customer Loyalty. How much Customer Satisfaction influences Customer Loyalty. How much Customer Experience influences Customer Loyalty mediated by Customer Experience at PT. Telkom Manado. The research approach used in this study is quantitative research with quantitative deductive logic/reasoning. Descriptive statistical analysis in this study is used to provide information about the identity of the respondents. The second is multivariate statistical analysis, namely the data analysis technique used in this study using SEM-PLS (Structural Equation Modeling-Partial Least Square). With SmartPLS (Partial Least Square) software. The results of the study show that Customer Experience has a positive effect of 0.647 on customer loyalty. Customer Experience has a positive effect of 0.785 on customer satisfaction. Customer Satisfaction has a positive effect of 0.311 on customer loyalty. Customer Experience has a positive and significant effect or 0.000 <0.05 on customer loyalty. Customer Experience has a positive and significant effect or 0.000 <0.05 on customer satisfaction. Customer Satisfaction does not have a positive and significant effect or 0.446 > 0.05 on customer loyalty. Customer satisfaction is not able to mediate the customer experience variable on customer loyalty, for the original sample shows a positive value direction of 0.244 while the significance level is 0.534 > 0.05.
Co-Authors Evans E.W. Tulungen Merry Ratar Sammy Rommy Novie Korua Tirsa Mamangkai