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All Journal Agregat: Jurnal Ekonomi dan Bisnis Journal of Research in Business, Economics, and Education
Sunarta
Universitas Muhammadiyah Prof. DR. HAMKA
Economics, Econometrics & Finance

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Gaya Kepemimpinan Wanita Pada Usaha Kecil Menengah di Tangerang Selatan Sunarta Sunarta; Budi Permana Yusuf
Agregat: Jurnal Ekonomi dan Bisnis Vol. 2 No. 1 (2018): Maret
Publisher : Universitas Muhammadiyah Prof. DR HAMKA.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (271.276 KB)

Abstract

This study aims to determine the management of women's leadership style to employee performance on home business. Building relationships with employees need experience in leading, Sources of development of the character of an entrepreneur also found in the family's internal education since childhood. The self-concept of an entrepreneur is a social product formed through the process of internalization and organization and psychological experiences. This psychological experience is the result of individual exploration of the environment and the reflection of himself received from others. Meet the needs of employees is a bond between leaders with subordinates to do, success is strongly influenced by internal and external environment, in the environment someone will be affected on psychological factors that are very supportive and influence the mindset of an entrepreneur, and have a desire to achieve a great job is also ready hard, diligent, have great confidence and perseverance in the fight. Leading patiently, with a sincere heart and always turning on two-way communication, has a successful self-concept and clear goal direction.
The Effect Of Generation X And Generation Y Behavior On Employee Loyalty Through Job Satisfaction Sunarta Sunarta; Zainuri Zainuri
Agregat: Jurnal Ekonomi dan Bisnis Vol. 3 No. 1 (2019): Maret
Publisher : Universitas Muhammadiyah Prof. DR HAMKA.

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Abstract

This study aims to determine the effect of Generation X and Generation Y behavior on employee loyalty through job satisfaction. The method utilized survey method using quantitative approach with 78 respondents from Generation X and 55 respondents from Generation Y. Chi Square method was used to test the hypothesis of this research. The results of this study have found that there are differences in behavior between Generation X and Generation Y employees in assessing job satisfaction and employee loyalty. The differences in the behavior of Generation X and Generation Y in assessing job satisfaction and loyalty should be put into a serious concern so that the company’s regeneration process can proceed without hindrance for the continuation of a sustainable company life..
Reputation As Mediation To The Influence Of Brand Equity On Revisit Intention Sunarta Sunarta; Eti Rochaeti; Budi Permana Yusuf
Agregat: Jurnal Ekonomi dan Bisnis Vol. 4 No. 1 (2020)
Publisher : Universitas Muhammadiyah Prof. DR HAMKA.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (399.265 KB) | DOI: 10.22236/agregat_vol4/is1pp70-82

Abstract

The purpose of this study was to analyze the influence of brand equity on revisit intention mediated by reputation. This research is a descriptive study with a quantitative approach. The data source used is primary data. Primary data are the results of interviews with outpatient at Islamic hospitals in Jakarta and processed using regression analysis. The results of this study show that the hospital's excellent reputation is highly significant for the value of hospital brand image and its patients revisit intention in the near future. This study was conducted using a series of surveys supported with instruments that have been tested and approved to collect accurate data about brand equity and hospital's reputation as related to the patient's revisit intention in the Islamic Hospitals in D.K.I. Jakarta. It is expected that this study could give a contribution to the improvement of medical policy in general and especially on the development of medical tourism in D.K.I. Jakarta.
Comparative Study of Entrepreneurship Intentions Before and During the Covid-19 Pandemic Students of The Faculty of Economics and Business, University of Muhammadiyah Prof. Dr. Hamka Sunarta Sunarta; Eti Rochaeti
Journal of Research in Business, Economics, and Education Vol. 4 No. 4 (2022): August 2022
Publisher : Kusuma Negara Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55683/jrbee.v4i4.412

Abstract

Entrepreneurial intentions play a central role in the entrepreneurial process as it is the initial stage of entrepreneurial activity that encourages individuals to start new businesses in a variety of industries. This research aims to find out the entrepreneurship intentions of students of the Faculty of Economics and Business, University of Muhammadiyah Prof. Dr. Hamka before and during the Covid-19 pandemic. The object of the research is a student of the Faculty of Economics and Business UHAMKA. This research uses quantitative methods with comparative analysis, as this type of method is most widely used in entrepreneurial studies and makes it possible to support sample data collection, validation of theories and relationships between collected variables, generalizing the results of the research obtained, and replication of different samples. Two samples were collected through questionnaires taken from students who actively attended lectures before and during the COVID-19 pandemic. The first sample (sample 1) corresponds to the period before COVID-19, with 96 students having been collected between June 2019 and December 2019, while the second sample (sample 2), with 96 students, was collected during the pandemic period between August 2020 and February 2021. Data analysis methods include descriptive statistical tests, normality tests and Wilcoxon sign rank tests. The results showed that the overall indicators of behavioral planning theory, namely attitudes, subjective norms, behavioral control before and during the covid-19 pandemic were different, meaning attitudes, subjective norms and control of student behavior were higher than before the pandemic. Student entrepreneurship intentions are higher during covid-19 than before covid-19.
Co-Authors Budi Permana Yusuf Budi Permana Yusuf Eti Rochaeti Eti Rochaeti Zainuri Zainuri