Fenri Abraham Stevi Tupamahu
Universitas Pattimura

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Efek Moderasi Orientasi Strategi antara Karakteristik Kewirausahaan terhadap Keberhasilan Usaha Pariwisata Fenri Abraham Stevi Tupamahu
COSTING : Journal of Economic, Business and Accounting Vol 3 No 2 (2020): COSTING : Journal of Economic, Business and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v3i2.1155

Abstract

TTourism has become one of the leading sectors in the Indonesian national economy and has become an important sector in contributing to the country's foreign exchange. This study aims to 1) identify and test the effect of entrepreneurial characteristics on the success of tourism businesses in coastal areas and small islands, 2) determine the role of strategic orientation moderation between the influence of entrepreneurial characteristics on the success of tourism businesses. This type of research is explanatory research (explanatory research) with survey methods, quantitative analysis approaches. The sample of this research is tourism business in coastal areas and small islands in Ambon City, Central Maluku Regency and Southeast Maluku Regency, Maluku Province, amounting to 40 units. Sampling using a purposive sampling technique. The criteria used in sampling are businesses that have been operating for at least five years and are individually owned businesses. Data analysis uses the statistical method of Moderated Regression Analysis. The results of this study prove that, the better the entrepreneurial characteristics that are indicated in terms of innovation, leadership, ways of making decisions, attitudes and responsibilities towards change, work effectively, efficiently, vision of the future and attitudes towards risk affect the increase in the success of tourism businesses in coastal areas and small islands in Maluku. Strategic orientation as moderation has a significant positive effect between the characteristics of entrepreneurship and the success of coastal tourism businesses and small islands in Maluku. Keywords: Entrepreneurship Characteristics, Strategic Orientation, Business Success.
Efek Moderasi Kontrol Diri pada Hubungan Sifat Materialisme Terhadap Pembelian Impulsif Online Dessy Balik; Fenri Abraham Stevi Tupamahu
Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis Vol. 1 No. 2 (2020): Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis
Publisher : Univiversitas Dr. Djar Wattiheluw

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51135/PublicPolicy.v1.i2.p115-136

Abstract

This study aims to (1) examine the effect of materialism on impulsive online purchases. (2) To examine themoderating effect of self-control on the relationship between materialism and impulsive online purchases. This type ofresearch is a causal research. The unit of analysis in this study is an individual lecturer at the Indonesian Christian Universityof Maluku (UKIM) as online shopping consumers who have made impulsive purchases online. The sampling method usingnonprobability method, sampling using purposive sampling technique with the final sample of 48 people. Data analysisused thThe results of the study prove that materialism has an effect on impulsive online purchases.The results of the study prove that materialism has an effect on impulsive online purchases. The nature of UKIMlecturers as consumers who emphasize the value of material, are selfish, want to have a lot of goods, and feel thatownership does not increase happiness, so that thoughtless buying behavior as a result, spontaneous purchases, rushpurchases, and purchases are influenced by emotional states will increase . Consumers who have materialisticcharacteristics are classified as young consumers and have a high tendency to interact with social media with the potentialto do impulsive shopping online. This study proves the impact of moderation of self-control as controlling consumer behaviorin terms of valuing goods based on symbolic goods, social status, building social status from purchasing an item, andexcessive prestige. The impact of self-control moderation has been shown to contribute to the influence of materialism onimpulsive online purchases.