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All Journal Jurnal Ilmiah Universitas Batanghari Jambi Collaborative Medical Journal (CMJ) Jurnal Kesmas dan Gizi (JKG) Al-Tamimi Kesmas: Jurnal Ilmu Kesehatan Masyarakat (Journal of Public Health Sciences)
Ahmad Satria Efendi
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Health Professions Immunology & microbiology Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Neuroscience Public Health

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Journal : Jurnal Ilmiah Universitas Batanghari Jambi

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Pengaruh Bauran Pemasaran terhadap Pengalaman Pasien Rawat Inap di Rumah Sakit Permata Hati Kecamatan Mandau Tahun 2022 Tengku Widya Tri Handayani; Budi Hartono; Zainal Abidin; Ennimay Ennimay; Ahmad Satria Efendi
Jurnal Ilmiah Universitas Batanghari Jambi Vol 22, No 3 (2022): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v22i3.2955

Abstract

Hospitals have a very strategic role in an effort to accelerate the improvement of public health status. The new paradigm of health care requires hospitals to provide quality services according to the needs and desires of patients. The marketing mix can be used as a marketing tool that makes it easier for hospitals to achieve their marketing goals. The purpose of this study was to determine the effect of the marketing mix on the experience of inpatients at Permata Hati Hospital, Mandau District in 2022. This type of research was descriptive quantitative using a cross sectional design. This study reveals that the marketing mix affects patient practice with the most dominant variable affecting patient experience is the process variable.
Co-Authors Abdurahman Hakim Alhidayati Alhidayati Damayanti, Elok Ennimay Erix Extrada Firman Edigan Makomulamin Makomulamin Muhamadiah Muhamadiah Pradani, Syakila Rahayu, Endang Purnawati Tengku Widya Tri Handayani Zainal Abidin