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All Journal Journal of Social Politics and Governance (JSPG) Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Jurnal Ilmiah Multidisiplin Ilmu Kajian Administrasi Publik dan ilmu Komunikasi
winda dwi astuti zebua
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Pengaruh Pesan Kampanye #Mandirinzeoperational2030 di Instagram Terhadap Citra Perusahaan Bank Mandiri Mandiri David Pamungkas; Winda Dwi Astuti Zebua
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 3 No. 2 (2025): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v3i2.2580

Abstract

With the rapid advancement of technology, the world is increasingly shifting toward the digital era, influencing various aspects of life, including the field of Public Relations (PR). Traditional PR activities that previously relied on print media, radio, or television broadcasts are now experiencing a decline in effectiveness. In response to this shift, organizations and companies are transitioning their communication strategies to digital platforms, one of which is through digital campaigns. Digital campaigns have emerged as a modern form of PR activity that leverages the power of social media to reach a wider, interactive, and more segmented audience. The success of a digital campaign is largely determined by the media used. Currently, Instagram stands out as one of the most popular social media platforms, especially among younger generations, due to its ability to present engaging and easily accessible visual content.Bank Mandiri, as one of the largest banks in Indonesia, is taking advantage of this digital trend by launching digital campaigns through its official Instagram account. This strategy aims to strengthen brand image, increase audience engagement, and expand the company’s communication reach. By utilizing interactive features such as Instagram Stories, Reels, and Live, Bank Mandiri is able to establish more effective two-way communication with its audience. This study aims to analyze the effectiveness of Bank Mandiri’s digital campaign on Instagram and its impact on audience perception and engagement. The results of this analysis are expected to contribute to the development of more adaptive digital PR strategies in the current era of digital transformation.
Peran Public Relations PT. KCIC dalam Membangun Brand Awarenees Kereta Cepat Whoosh Maulidina Wamareta Putri; Winda Dwi Astuti Zebua
Kajian Administrasi Publik dan ilmu Komunikasi Vol. 2 No. 2 (2025): Juni: Kajian Administrasi Publik dan ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/kajian.v2i2.303

Abstract

PT. The Indonesian China Fast Train is one of the companies operating in the field of public transportation services under the auspices of the government which was inaugurated directly by the President of Indonesia, namely Mr. Jokowi, who collaborates directly with China. This research aims at the Role of Public Relations Expert Prescriber PT. KCIC in building Brand Awareness for the Fast Train whoosh, the Role of Public Relations PT. KCIC as Communication Facilitator in building Brand Awareness regarding the Whoosh Fast Train, Role of Public Relations PT. KCIC in Communication Technician to build Brand Awareness of the Whoosh Fast Train, the Role of Public Relations as a Problem Solving Facilitator in handling the issue of the Whoosh Fast Train "Whoosh" Fast Train. The approach used in this research is qualitative with descriptive methods using data collection techniques, documentation and direct interviews with informants. Using triangulation techniques and data analysis using Dozier & Broom's Public Relations Role theory in Ruslan (2020). For the information obtained, 2 informants were interviewed, consisting of key informants, supporting informants and 1 triangulation. The results of this research found that PT Kereta Cepat Indonesia China's public relations will continue to provide updated information using social media and the available the public continues to remember the existence of the Whoosh Fast Train.
POLICY EVALUATION OF INDEPENDENT CAMPUS : ANALYSIS STUDY ON THE TEACHING CAMPUS PROGRAM Abdul Rahman; Winda Dwi Astuti Zebua; Zahriatul Aini; Fahdiansyah Putra
Journal of Social Politics and Governance (JSPG) Vol. 7 No. 1 (2025): Journal of Social Politics and Governance (June)
Publisher : Prodi Ilmu Pemerintahan, Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/6y4htg41

Abstract

This research aims to evaluate the Teaching Campus program in 3 evaluation scopes: registration and selection, implementation, and impact. This research was conducted using quantitative descriptive methods. Meanwhile the data used is primary data consisting of statistical data on the results of student selection and participation, the data of budget absorption of the program, and the data from the survey results from: higher education students, heads of schools, and fields assistant lecturers. Meanwhile, data analysis was carried out using a responsive evaluation model. This research concludes that the policy evaluation of Independent Campus on the Teaching Campus program is generally quite good, but there are still aspects that need to be improved/optimized such as: Less competitive number of applicants due to ratio of applicants to recipients is only 2 :1, big gap in composition of student registrants from academic higher education levels to vocational higher education levels with a ratio of 2.47%: 97.53%, program implementation tends to be concentrated in the Western Part of Indonesia, and credit recognition is not yet optimal since there are still 22.82% of students who get less recognition of 20 credits.
CYBER PUBLIC RELATIONS DALAM MEMBANGUN CITRA THE ASIAN POST Dwi Rahma; Winda Dwi Astuti Zebua
Jurnal Ilmiah Multidisiplin Ilmu Vol. 2 No. 5 (2025): Oktober : Jurnal Ilmiah Multidisiplin Ilmu (JIMI)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/03tnt691

Abstract

The role of Public relations has significantly shifted with the advancement of digital technology. The primary function of Public relations in building a corporate image has evolved into Cyber Public relations, which utilizes digital platforms. The Asian Post employs its website and Instagram to establish a positive image. As a relatively new media outlet, The Asian Post faces challenges in increasing audience traffic and gaining recognition amid competition with more established platforms. This study uses a descriptive qualitative approach by collecting data through in-depth interviews and image documentation. The analysis is based on Heath’s (2013) eight elements of Cyber Public relations. The purpose of this research is to explore how The Asian Post implements Cyber Public relations through the elements of Message, User Access, Electronic Publishing, Sharing Opinions and Suggestions, Networking, Collaboration, Instructions, and User Engagement in building a positive image. The findings show that The Asian Post applies Cyber Public relations strategies to enhance its image as a credible digital news platform. Messages are delivered through its website and Instagram, emphasizing data accuracy. User access is optimized through website navigation and Instagram features such as hashtags, highlights, and stories. Electronic publishing is carried out through an e-magazine released quarterly. Opinion sharing occurs through interactive content, although comment interaction remains low. Networking is strengthened through participation in digital communities and collaborations with various partners, including Jazz Gunung and Exco PSSI. Instructional content is provided through educational videos and live streaming discussing political and economic issues. User engagement is fostered through quizzes and promotional content that encourage audience participation.
Co-Authors Abdul Rahman David Pamungkas Dwi Rahma Fahdiansyah Putra Maulidina Wamareta Putri Zahriatul Aini