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All Journal Jurnal Ilmiah Multidisiplin Ilmu Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Kajian Administrasi Publik dan ilmu Komunikasi
winda dwi astuti zebua
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CYBER PUBLIC RELATIONS DALAM MEMBANGUN CITRA THE ASIAN POST Dwi Rahma; Winda Dwi Astuti Zebua
Jurnal Ilmiah Multidisiplin Ilmu Vol. 2 No. 5 (2025): Oktober : Jurnal Ilmiah Multidisiplin Ilmu (JIMI)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/03tnt691

Abstract

The role of Public relations has significantly shifted with the advancement of digital technology. The primary function of Public relations in building a corporate image has evolved into Cyber Public relations, which utilizes digital platforms. The Asian Post employs its website and Instagram to establish a positive image. As a relatively new media outlet, The Asian Post faces challenges in increasing audience traffic and gaining recognition amid competition with more established platforms. This study uses a descriptive qualitative approach by collecting data through in-depth interviews and image documentation. The analysis is based on Heath’s (2013) eight elements of Cyber Public relations. The purpose of this research is to explore how The Asian Post implements Cyber Public relations through the elements of Message, User Access, Electronic Publishing, Sharing Opinions and Suggestions, Networking, Collaboration, Instructions, and User Engagement in building a positive image. The findings show that The Asian Post applies Cyber Public relations strategies to enhance its image as a credible digital news platform. Messages are delivered through its website and Instagram, emphasizing data accuracy. User access is optimized through website navigation and Instagram features such as hashtags, highlights, and stories. Electronic publishing is carried out through an e-magazine released quarterly. Opinion sharing occurs through interactive content, although comment interaction remains low. Networking is strengthened through participation in digital communities and collaborations with various partners, including Jazz Gunung and Exco PSSI. Instructional content is provided through educational videos and live streaming discussing political and economic issues. User engagement is fostered through quizzes and promotional content that encourage audience participation.
Pengaruh Pesan Kampanye Public Relations #FOREsponsible terhadap Citra Merek Fore Coffee : Survei Followers pada Instagram @fore.coffee Muhamad Rizkian Fajar; Winda Dwi Astuti Zebua
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 2 No. 6 (2025): Desember : Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v2i6.1415

Abstract

Fore Coffee's #FOREsponsible campaign prioritizes the principle of environmental conservation. They collaborate specifically with a company called Robries, which processes plastic waste into valuable products such as furniture and home decor. This study aims to determine how much influence the #FOREsponsible public relations campaign message has on Fore Coffee's brand image. The theory used is the Campaign Message theory (variable X) in accordance with Venus's research (2019), with indicators including Message Content, Message Structure, and Message Frame. Brand image (variable Y) is measured based on the dimensions of strength, favorability, and uniqueness in accordance with Keller's theory (2013). This study uses a quantitative approach with a survey method, namely by distributing questionnaires to 94 samples selected using the Slovin formula, probability sampling techniques, and simple random sampling methods. The collected data were then analyzed using simple linear regression techniques. The results of the analysis show the influence of variable X (Campaign Message) on variable Y (Brand Image). From the results of simple linear regression, the R Square value (coefficient of determination) was obtained at 63.3%, which means that approximately 63.3% of the influence on Fore Coffee's brand image comes from the #FOREsponsible campaign message on Instagram. While the remaining 37.7% is influenced by other factors not covered in this study. This proves that the campaign message has a significant influence on Fore Coffee's brand image.
Komunikasi Kebijakan Publik Pemerintah dalam Mengumumkan Kenaikan Gaji Guru ASN dan Non ASN 2025 Nurul Baridah Fauzi; Mayra Khalidazia Ahyar; Khairatun Hisan; Sayyidatina Vista Kintani; Nabila Nursabrina Daud; Winda Dwi Astuti Zebua
Kajian Administrasi Publik dan ilmu Komunikasi Vol. 2 No. 4 (2025): Desember: Kajian Administrasi Publik dan ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/kajian.v2i4.779

Abstract

This study aims to analyze the government's communication strategy in communicating the salary increase policy for State Civil Apparatus (ASN) and non-ASN teachers in 2025. The study used a qualitative approach using a literature review method, examining various official government sources, policy reports, and relevant scientific publications. The analysis focused on three main aspects of the communication strategy: information transmission, message clarity, and consistency of communication between institutions. The results show that the government has utilized various communication channels, both conventional and digital, to disseminate the policy to the public. However, several obstacles remain, such as limited access to information in remote areas, the emergence of misinformation on social media, and suboptimal communication coordination between relevant institutions. On the other hand, the development of digital technology and the increasing transparency of public information provide significant opportunities to strengthen the effectiveness of policy communication. A more integrated, clear, and inclusive communication strategy is considered crucial for increasing public understanding and support for the teacher salary increase policy. This policy is expected to not only improve teacher welfare but also contribute to the sustainable improvement of the quality of national education.
Pengaruh Pesan Kampanye Public Relations #MulaiDariMejaRias terhadap Brand Image Avoskin di Instagram Putri Aulia; Winda Dwi Astuti Zebua
Kajian Administrasi Publik dan ilmu Komunikasi Vol. 2 No. 4 (2025): Desember: Kajian Administrasi Publik dan ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/kajian.v2i4.847

Abstract

After achieving success with the #LoveAvoskinLoveEarth initiative, Avoskin continues its efforts by launching a new eco-friendly campaign called #MulaiDariMejaRias. In this campaign, Avoskin invites skincare product users to be more careful in choosing care items, and to use appropriate products for simplicity and sustainability. Brand image plays a very important role in marketing its products. One way to build a positive view in the community is through campaign activities. This study aims to analyze the impact of the message from the #MulaiDariMejaRias campaign via Instagram @avoskinbeauty, assess Avoskin's Brand Image related to the campaign, and evaluate the influence of public relations messages in the #MulaiDariMejaRias campaign on Avoskin's Brand Image on Instagram. The theory applied in this study refers to Messages from Perloff (2017), Soemirat, Soleh & Ardianto (2018) regarding brand image variables. The approach used in this study is a quantitative approach with a survey method to 86 respondents of Instagram followers @avoskinbeauty, using a random sampling technique. The research results showed a 41% impact of the #MulaiDariMejaRias public relations campaign message on Avoskin's brand image on Instagram. Furthermore, the #MulaiDariMejaRias campaign message was emotionally and linguistically effective, and the campaign successfully improved brand image through audience attitudes.
Co-Authors Dwi Rahma Khairatun Hisan Mayra Khalidazia Ahyar Muhamad Rizkian Fajar Nabila Nursabrina Daud Nurul Baridah Fauzi Putri Aulia Sayyidatina Vista Kintani