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All Journal JUTIK : Jurnal Teknologi Informasi dan Komputer JOURNAL OF APPLIED INFORMATICS AND COMPUTING Jurnal Tekinkom (Teknik Informasi dan Komputer) Jurnal Informatika Teknologi dan Sains (Jinteks) Smart Techno (Smart Technology, Informatic and Technopreneurship)
Sephy Lavianto
STMIK Primakara
Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Social Sciences

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ANALISIS STRATEGI DIGITAL MARKETING DALAM MENINGKATKAN PEMASARAN BATU PERMATA (STUDI KASUS: CV. SINAR MAS JAYA PERMATA) Anak Agung Istri Agung Dwi Arismayanti; Sephy Lavianto; I Gst. Agung Pramesti Dwi Putri
Jurnal Informatika Teknologi dan Sains (Jinteks) Vol 5 No 1 (2023): EDISI 15
Publisher : Program Studi Informatika Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51401/jinteks.v5i1.2266

Abstract

A suitable marketing strategy is very important to implement to develop a sustainable business and get a wider target buyer. The application of digital marketing is an effort that companies can make to get closer to consumers through the application of digital technology. The case study from this research is located in CV. Sinar Mas Jaya Permata which sells gemstones. This study aims to analyze strategies that can be implemented to increase the marketing and sales of gemstones through digital marketing. In addition, this research is descriptive qualitative with interviews and observation. This study also applies the STP strategy (Segmentation, Targeting, Positioning), and SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to find out the results of the strategies that will be implemented by CV. Sinar Mas Jaya Permata. The results of this SWOT analysis can be used by CV. Sinar Mas Jaya Permata as a problem solving material, increasing marketing and sales.
Analisa E-CRM Pada PT Tiki Jalur Nugraha Ekakurir (JNE) Dengan Kerangka Kerja Dynamic CRM I Gusti Lanang Agung Raditya Putra; Sephy Lavianto
Smart Techno (Smart Technology, Informatics and Technopreneurship) Vol. 1 No. 2 (2019)
Publisher : Primakara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (388.78 KB) | DOI: 10.59356/smart-techno.v1i2.11

Abstract

PT Tiki Jalur Nugraha Ekakurir or often called JNE is a courier service provider or goods delivery company. Developments in the business world, people's lifestyles, as well as developments in information technology such as the rise of e-commerce have made the demand for shipment handling grow. Along with this, JNE does not stop developing until there. JNE makes CRM innovations that are expected to improve service and convenience to customers. In this study the authors will analyze CRM from JNE based on the Dynamic CRM framework. Discuss the features and drawbacks of this form of CRM.
Co-Authors Anak Agung Istri Agung Dwi Arismayanti Bagus Putu Wahyu Nirmala Dedi Rapsanjani Dharma, Eddy Muntina Fitria Pebri Evariyanti I Gst. Agung Pramesti Dwi Putri I Gusti Lanang Agung Raditya Putra I Made Artana I Wayan Diana Putra Adnyana Made Irvan Mahendra Putra Ni Luh Anik Sudiari Dewi Anik Ni Luh Tina Yulistyawati Ni Made Estiyanti Ni Putu Mayun Swanitha