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Journal : journal of community development

Peningkatan Kualitas Desain Kemasan dan Pengelolaan Data Usaha Pada Industri Rumah Tangga Kenko I Gusti Ngurah Wikranta Arsa; I Made Bhaskara Gautama; I Made Mika Parwita; Putu Ricky Teddy Septian; I Made Arya Budhi Saputra
Journal of Community Development Vol. 2 No. 2 (2022): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (454.296 KB) | DOI: 10.47134/comdev.v2i2.18

Abstract

Kenk? is a home industry that produces organic almond milk. This business carries the theme of a healthy lifestyle and has a vision to participate in preserving the environment and nature. However, Kenk? still uses single-use plastic packaging to package its products. This is considered contradictory by its customers. In addition, business administration data which includes recording of production costs, turnover, sales transactions, and financial reports are still using notebooks. Therefore, this business has difficulty in making financial statements. This activity seeks and implements solutions to the partner's problems. The methods used in this activity include, among others, socialization, focus group discussions, providing packaging assistance and business management training. The packaging was replaced with glass bottles because it was considered more suitable for reuse and safe from harmful chemicals such as BPA. This activity also provides training on business administration data management using technology, namely MS Excel because it is considered capable of making financial reports easier. The results of this activity include the creation of new packaging in the form of BPA-free glass bottles and a new label design for the Kenk? home industry as well as the implementation of MS. Excel training activities to assist and simplify business administration management, as well as indirectly support the healthy lifestyle movement. and participate in preserving the environment and the natural surroundings. The follow-up activity planned for this partner is digital marketing and bringing their products to a digital platform, namely e-commerce.
Peningkatan Ketersediaan dan Penjualan Produk Pada Usaha Rumahan Bakso Mamita I Made Bhaskara Gautama; I Made Mika Parwita; Dewa Bagus Satya Mahottama; I Putu Ananta Kusumadewa
Journal of Community Development Vol. 5 No. 3 (2025): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/comdev.v5i3.259

Abstract

Frozen food is a popular preservation method nowadays. The main benefits of frozen food include extending shelf life, reducing waste, and maintaining nutritional value as well as the quality of taste and texture. Meatballs are an example of popular frozen food. A major advantage of frozen meatballs is the convenience of storage, allowing access at any time without worrying about quality deterioration. One business that produces frozen meatballs is Bakso Mamita, a small-scale home industry with limited capacity. They rely on a Pre Order (PO) system due to limited stock and equipment. Some customers are sometimes unwilling to wait for the PO process, causing this business to often lose potential customers. The ability of this business to provide or stock goods needs to be improved to grow. Moreover, if the stock issue can be resolved, this business also needs to enhance sales or marketing so that the stored products sell well. Activities were carried out by providing assistance in the form of a freezer to increase the availability of goods. In addition, digital marketing and content creation training were provided to boost sales from the increased availability of goods. Based on the evaluation results, the availability of goods in this business increased by 1233%, with sales increasing by 111.84%. Digital marketing and digital content training activities increased partners' basic understanding by an average of 76.5%.