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ANALISIS MEDIA SOSIAL DALAM MENENTUKAN POSISI PRODUK SKIN CARE MENGGUNAKAN MODEL ONLINE SHARE OF VOICE (OSOV) Shindy Windasari; Dhian Tyas Untari; Neng Siti Komariah
JURNAL ECONOMINA Vol. 2 No. 9 (2023): JURNAL ECONOMINA, September 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v2i9.829

Abstract

aat ini produk skin care banyak dibicarakan di media sosial, hal tersebut disebabkan oleh pribadi konsumen khususnya wanita sering mencari tahu mengenai produk skin care melalui media sosial. Terdapat tiga brand produk skin care yang memiliki ulasan terbanyak di media sosial yaitu Garnier, Pond’s, dan Wardah. Penelitian ini bertujuan untuk mengetahui posisi produk skin care yang sering dibicarakan di media sosial. Dengan pengambilan data yang diperoleh melalui Awario dan Social Buzz. Metode analisis yang digunakan yaitu matematis dengan menggunakan model Online Share of Voice (OSOV). Hasil penelitian ini menunjukkan bahwa produk skin care Garnier adalah produk yang menempati posisi pertama dan sering dibicarakan di media sosial dengan perolehan hasil 42% melibatkan hasil positif dan negatif dengan skor bernilai 2.08. Posisi kedua ditempati oleh skin care Pond’s dengan hasil 30% melibatkan hasil positif dan negatif dengan skor bernilai 1.08. Kemudian posisi ketiga ditempati oleh skin care Wardah dengan hasil 28% melibatkan hasil positif dan negatif dengan skor bernilai 0.99.
DETERMINASI KEPUTUSAN PEMBELIAN MELALUI MINAT BELI: BRAND AMBASSADOR DAN BRAND IMAGE (LITERATURE REVIEW MANAJEMEN PEMASARAN) Anisha Ferdiana Fasha; Muhammad Rezqi Robi; Shindy Windasari
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 3 No. 1 (2022): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Desember 2021 - Mei 2022)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v3i1.840

Abstract

Riset terdahulu merupakan hal terpenting dalam suatu riset atau artikel ilmiah. Riset terdahulu berguna sebagai memperkuat dalam teori dan fenomena yang mempengaruhi antar variabel. Artikel ini mereview faktor yang mempengaruhi Brand Ambassador dan Brand Image yaitu: Keputusan Pembelian melalui Minat Beli. Hasil artikel literature review ini yaitu: Brand Ambassador dan Brand Image berpengaruh terhadap Keputusan pembelian melalui Minat Beli.
Inovasi Kesehatan: Faktor-faktor yang Berhubungan dengan Kejadian COVID-19 di RSUD Brebes (Analisis Data Rekam Medis Tahun 2020-2022) shindy windasari
Jurnal Studi Inovasi Vol. 6 No. 1 (2026): Jurnal Studi Inovasi
Publisher : Inovbook

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52000/jsi.v6i1.176

Abstract

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ECOLOGICAL HYDROLOGY DYNAMICS: SUSTAINING HOUSEHOLD AND INDUSTRIAL WATER NEEDS IN BALARAJA DISTRICT, TANGERANG REGENCY, INDONESIA shindy windasari
Jurnal Studi Inovasi Vol. 6 No. 1 (2026): Jurnal Studi Inovasi
Publisher : Inovbook

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52000/jsi.v6i1.182

Abstract

The more rapid development of several areas in Balaraja which is triggered by the development of industrial and housing and settlement activities as well as supporting activities, the need for clean water supply will also increase where the majority of clean water supply is carried out by utilizing ground water even though the development of ground water resources is much more complicated. and more difficult than surface water development. This research aims to in-depth analysis of water needs in the Balaraja Detailed Spatial Planning Development Area (RDTR), separating the two main sectors of use, namely household and industrial. This research uses exploratory qualitative methods. This technique is a research approach that aims to explore and understand certain phenomena or events in depth. In this method, the main focus is the concept of ecogeohydrology through geoelectric estimation to obtain an overview of the characteristics of groundwater conditions in an area, especially in the RDTR Balaraja development area, analysis of water demand forecasts and the resulting impacts based on their interrelationships. The findings of this research in geological and hydrogeological analysis show that this area lacks groundwater, with dynamic system simulations providing a picture of the water deficit associated with changes in the area of ??green open space. This research is expected to provide a comprehensive view for policy makers in managing water resources in the Balaraja RDTR area in a sustainable manner.
AMPEK ANGKEK AND KUSUIK PUTIAH RICE VARIETIES TO INCREASE RICE PRODUCTION IN AGAM REGENCY Shindy Windasari
Jurnal Studi Inovasi Vol. 3 No. 2 (2023): Jurnal Studi Inovasi
Publisher : Inovbook

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52000/jsi.v3i2.191

Abstract

This study is about the agricultural innovation of the Agam Regency Government in an effort to increase rice crop production . This study was conducted by the Regional Government of Agam Regency, West Sumatra Province, Indonesia to increase rice production by farmers. by releasing new superior local varieties Ampek Angkek and Kusuik Putih. Both superior local varieties have a relatively high competitive advantage, as indicated by the wide distribution of local rice varieties and farmers' positive perceptions of local rice varieties. This study uses a qualitative approach research method. Data collection uses a literature review technique . A literature review is a systematic examination of critical scientific literature in analyzing, evaluating, and synthesizing research findings, theories, and practices. Literature reviews provide an overview of the development of a particular topic. The results of the innovation of the superior local varieties Ampek Angkek and Kusuik Putih have been proven to have advantages including relatively high productivity levels, resistance to pests and diseases, high selling prices and having a soft, savory and fragrant rice taste and a clean white rice color. In addition, farming communities in highland areas can have more alternative choices of rice seeds. Therefore, it is hoped that the Ampek Angkek and Kusuik Putih varieties can expand their distribution in various regions in West Sumatra Province.