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All Journal Journal FAME (Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services AICS
Robert La Are
Swiss German University
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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The Impact Of Food Quality And Price On Millennials Satisfaction In Mcdonald’s South Tangerang Hendry Sugiharto; Robert La Are
Journal FAME: Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services Vol 3, No 1 (2020): JOURNAL FAME Journal Food and Beverage, Product and Services, Accommodation Indu
Publisher : Akademi Pariwisata Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/fame.v3i1.2163

Abstract

Berdasarkan perbandingan terhadap nilai merek, McDonald's menempati peringkat pertama di antara restoran lain secara internasional. Namun, McDonald's Indonesia hanya menempati posisi kedua dalam hal top of mind share, market share & commitment share. Ketiga parameter ini akan mempengaruhi kemungkinan keputusan pembelian kembali, yang merupakan hasil dari kepuasan pelanggan. Saat ini, gerai McDonald's di Tangerang Selatan mengalami masalah dalam mendapatkan peringkat bintang penuh dan dapat diasumsikan bahwa pelanggan McDonald's di Tangerang Selatan tidak sepenuhnya puas. Seperti yang bisa dilihat, sebagian besar pelanggan mengeluh tentang kualitas dan harga makanan. Oleh karena itu, penelitian ini akan menguji dampak kualitas dan harga makanan terhadap kepuasan generasi millennial di McDonald's South Tangerang. Studi ini akan membawa pembaca lebih lanjut ke dalam tinjauan pustaka yang telah dikumpulkan dan ditinjau. Penelitian ini telah berhasil mengumpulkan sejumlah 187 responden, yang dianggap sebagai generasi millennial dan telah mengonsumsi produk McDonald’s di Tangerang Selatan setidaknya sekali. Analisis yang dilakukan  menggunakan Analisis Regresi Berganda, dengan perangkat lunak SPSS 25. Hasilnya menunjukkan bahwa kualitas dan harga makanan berpengaruh positif terhadap kepuasan generasi millennial di McDonald's South Tangerang, yang dimana variabel kualitas makanan memberikan dampak yang lebih besar daripada harga makanan
The Impact of User Generated Content (Online Review) Towards The Intention to Purchase on E-commerce In Jakarta. Case Study Of Tokopedia. Prisca Ivana; Robert La Are
Conference Series Vol. 3 No. 1 (2020): International Conference on Global Innovation and Trends in Economy 2020
Publisher : ADI Publisher

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Abstract

The existence of the internet has taken over most of the traditional ways to do things. The Internet as well provides convenience towards all industries. For example, the emergence of e-commerce Tokopedia 10 years ago makes purchasing and selling goods easier and evenly. Goods are able to be sent all over the world in just one click. However, due to the online market, goods are not able to be touched and observed. User Generated Contents or can be called as online reviews play an important role in customers purchase decisions. Previous experience shared online helps potential customers to predict and have a view over the product. The model used in this study to measure the variable of UGC is Perceived Credibility and Perceived Usefulness as determinants of the Intention to Purchase on E-Commerce Tokopedia. The results found that Perceived Credibility had a significant influence towards the intention to purchase as well as the Perceived Usefulness. From this finding, it provides the recommendation for both management and future research..
Co-Authors Hendry Sugiharto Prisca Ivana