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All Journal Journal FAME (Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services AICS International Journal Multidisciplinary Science
Robert La Are
Swiss German University
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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The Impact Of Food Quality And Price On Millennials Satisfaction In Mcdonald’s South Tangerang Hendry Sugiharto; Robert La Are
Journal FAME: Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services Vol 3, No 1 (2020): JOURNAL FAME Journal Food and Beverage, Product and Services, Accommodation Indu
Publisher : Akademi Pariwisata Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/fame.v3i1.2163

Abstract

Berdasarkan perbandingan terhadap nilai merek, McDonald's menempati peringkat pertama di antara restoran lain secara internasional. Namun, McDonald's Indonesia hanya menempati posisi kedua dalam hal top of mind share, market share & commitment share. Ketiga parameter ini akan mempengaruhi kemungkinan keputusan pembelian kembali, yang merupakan hasil dari kepuasan pelanggan. Saat ini, gerai McDonald's di Tangerang Selatan mengalami masalah dalam mendapatkan peringkat bintang penuh dan dapat diasumsikan bahwa pelanggan McDonald's di Tangerang Selatan tidak sepenuhnya puas. Seperti yang bisa dilihat, sebagian besar pelanggan mengeluh tentang kualitas dan harga makanan. Oleh karena itu, penelitian ini akan menguji dampak kualitas dan harga makanan terhadap kepuasan generasi millennial di McDonald's South Tangerang. Studi ini akan membawa pembaca lebih lanjut ke dalam tinjauan pustaka yang telah dikumpulkan dan ditinjau. Penelitian ini telah berhasil mengumpulkan sejumlah 187 responden, yang dianggap sebagai generasi millennial dan telah mengonsumsi produk McDonald’s di Tangerang Selatan setidaknya sekali. Analisis yang dilakukan  menggunakan Analisis Regresi Berganda, dengan perangkat lunak SPSS 25. Hasilnya menunjukkan bahwa kualitas dan harga makanan berpengaruh positif terhadap kepuasan generasi millennial di McDonald's South Tangerang, yang dimana variabel kualitas makanan memberikan dampak yang lebih besar daripada harga makanan
The Impact of User Generated Content (Online Review) Towards The Intention to Purchase on E-commerce In Jakarta. Case Study Of Tokopedia. Prisca Ivana; Robert La Are
Conference Series Vol. 3 No. 1 (2020): International Conference on Global Innovation and Trends in Economy 2020
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The existence of the internet has taken over most of the traditional ways to do things. The Internet as well provides convenience towards all industries. For example, the emergence of e-commerce Tokopedia 10 years ago makes purchasing and selling goods easier and evenly. Goods are able to be sent all over the world in just one click. However, due to the online market, goods are not able to be touched and observed. User Generated Contents or can be called as online reviews play an important role in customers purchase decisions. Previous experience shared online helps potential customers to predict and have a view over the product. The model used in this study to measure the variable of UGC is Perceived Credibility and Perceived Usefulness as determinants of the Intention to Purchase on E-Commerce Tokopedia. The results found that Perceived Credibility had a significant influence towards the intention to purchase as well as the Perceived Usefulness. From this finding, it provides the recommendation for both management and future research..
ANALYSIS OF THE EFFECT OF SMART TOURISM TECHNOLOGY AND MEMORABLE TOURIST EXPERIENCE ON TOURIST LOYALTY WITH TOURIST SATISFACTION AS A MEDIATING VARIABLE Robert La Are
International Journal Multidisciplinary Science Vol. 3 No. 1 (2024): February: International Journal Multidisciplinary Science
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijml.v3i1.1215

Abstract

The involvement of innovative tourism technology in life, especially in tourism activities, plays a vital role in the process. Tourists use smart tourism technology devices to determine the destinations they want to visit. In line with this, tourists who utilize innovative tourism technology will have an impressive travel experience. All experiences tourists gain will later be expressed in images to immortalize their journey or positive comments or comments on innovative tourism technology media. These positive reviews indicate tourist satisfaction, where tourists get more results than expected. Tourists' satisfaction with innovative tourism technology and impressive experiences opens up opportunities for them to consistently use smart tourism technology devices and become more in-depth with information about areas they want to revisit or visit. This research aims to determine the influence of intelligent tourism technology and memorable tourism experiences on tourist loyalty, which is mediated by tourist satisfaction. This research uses a descriptive method with a quantitative approach through questionnaire instruments. The number of respondents used as data sources was 200 using the Probability Sample technique. This research uses Exploratory (Correlational Study), which aims to investigate a phenomenon that occurs or has yet to be explained well before. Data processing in this research used SEM PLS 4.0. The research results show that Smart Tourism Technology has yet to be proven to influence Tourist Satisfaction significantly. In contrast, a Memorable Tourism Experience is proven to influence Tourist Satisfaction significantly, and Tourist Satisfaction significantly influences Tourist Loyalty.
Co-Authors Hendry Sugiharto Prisca Ivana