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All Journal JURNAL MANAJEMEN BISNIS Proceeding of National Conference on Accounting & Finance Jurnal Akuntansi Enrichment : Journal of Management Daengku: Journal of Humanities and Social Sciences Innovation Journal of Economics Review (JOER) West Science Social and Humanities Studies Atestasi : Jurnal Ilmiah Akuntansi
Entar Sutisman
Universitas Yapis Papua
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : JURNAL MANAJEMEN BISNIS

 1 
Electronic Media Marketing Mix to Increase Health Insurance Participation: Empirical Studi on BPJS Ketenagakerjaan Jayapura Branch Entis Sutisna; Entar Sutisman; Ismail R. Noy
Jurnal Manajemen Bisnis Vol. 9 No. 2 (2022): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v9i2.389

Abstract

This study was conducted to know the effect of each variable in the electronic media mix, consisting of television, radio, and internet media, significantly on increasing BPJS Ketenagakerjaan membership in the Jayapura Branch. This study uses questionnaire data and multiple linear regression analysis as research methods. The results of the study found that electronic media, consisting of television media, radio media, and internet media, had a significant influence on increasing BPJS Ketenagakerjaan membership in the Jayapura City Branch. Based on the results of simultaneous testing, the F-calculated value = 398,637 with a significance of 0.000 with an omission rate of 0.05, so it can be said that television media, radio media, and internet media together influence increasing BPJS Ketenagakerjaan membership in the Jayapura City Branch. So that the second hypothesis proposed can be accepted and proven true.
The Role of Digital Platforms in Increasing MSME’s Sales Fahrudin Pasolo; Mohammad Aldrin Akbar; Entar Sutisman; Imaduddin Imaduddin
Jurnal Manajemen Bisnis Vol. 10 No. 1 (2023): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i1.487

Abstract

This study aims to find out why MSMEs use Digital Platforms in marketing their products and identify what factors influence the sales of MSME products. The location in this study is in the city of Makassar, precisely in the MSME sector. Criteria for selecting informants in phenomenological research include that the informant must directly experience situations or events related to the research topic. This study uses descriptive qualitative research methodology and SWOT analysis techniques. The result showed that MSMEs in Makassar City have carried out the four stages of marketing strategy well and experienced an increase in consumer interest. Based on the SWOT analysis, it can be concluded that the opportunity to use social media for selling MSME products can have an effect if it is done optimally in terms of the length of time for promotion and the development of marketing strategies such as increasing product creativity so that the products offered are more variated. In terms of marketing, optimizing social media to improve marketing relationship networks and allocating funds to improve information technology to facilitate product marketing, for example, placing paid digital advertisements on social media, which can expand market share. Digital advertising is more effective and cheaper than traditional advertising.
Co-Authors Akbar, Mohammad Aldrin Aldrin Akbar Ambriani Amir Asdi Cakranegara, Pandu Adi Dian Pertiwi Entis Sutisna Fahrudin Pasolo Festus Reymon Kasse Imaduddin Murdifin Irma Hakim Ismail R. Noy Kartim, Kartim Komang Puspita Sari La Ode Marihi Lina - Mariana, Lina - Muhamad Yamin Noch Muhammad Rizki Muhdi B. Hi. Ibrahim S. Suratini Sahrul Ponto Siti Hasanah Sumartono, Sumartono Suratini Suratini Yana Ermawati Yaya Sonjaya Zaelika Fatmawati M