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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Soso-Q : Jurnal Manajemen ARRUS Journal of Social Sciences and Humanities Jurnal Ekonomi
Merry M. Pelupessy
Universitas Pattimura
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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ANALISIS PENGARUH PROMOSI YANG TERINTEGRASI DAN KEUNGGULAN POSITIONING TERHADAP KEPUTUSAN PEMBELIAN SABUN MANDI LUX DI KOTA AMBON Anggrainy Chaniago; Merry M. Pelupessy; Sarifuddin Sarifuddin; Yulianty S. Ginting
Soso-Q : Jurnal Manajemen Vol 8, No 1 (2020)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/sosoq.v8i1.1075

Abstract

The bath soap market is constantly changing and competition is getting tougher with the emergence of bath soaps that have a clearer positioning, such as beauty soap, whitening soap, family soap to health soap. Increasing lifestyles of people in Indonesia and changing habits where bathing is no longer just using soap, but by adding fragrance and comfort when wearing it. The higher purchasing power of consumers for a product encourages companies to further improve the quality of their products. The purpose of this study is to analyze the effect of Integrated Promotion and Positioning Excellence on Purchasing Decisions in Lux Bath Soap. The population in this study are consumers in the city of Ambon who use Lux bath soap. The sample in this studywere 100 people who bought lux bath soap taken by purposive sampling. The data collection is done by using a questionnaire. The data analysis method used is SPSS version 16.The results of multiple regression analysis namely Y = 0.501 X1 + 0.218 X2 The most influential independent variable on the dependent variable is the integrated Promotion variable (0.501), followed by the Positioning Excellence variable (0.218). T test results show that all independent variables, namely (integrated promotion and positioning superiority) have a significant positive effect on the dependent variable (purchasing decisions) where all independent variables obtain a t value greater than t table with a sig level of less than 0.05. And the coefficient of determination (R Square) obtained by 0.309 this means that 30.9% of purchasing decisions can be explained by integrated promotion variables and positioning excellence, while the remaining 69.1% is influenced by other variables not examined in this study. Keywords: Integrated Promotion, Positioning Excellence, Purchasing Decisions
INTENTION TO BUY AMBON CITY COMMUNITIES: CHOICE OF E-COMMERCE PLATFORMS AND DETERMINING FACTORS Merry M. Pelupessy; Aisah Asnawi; Etvin R. Tamher; Evracia Turukay
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

The purpose of this study was to examine the effect of visual merchandising and product variety on buying interest in the Tokopedia.com e-commerce fashion sector. This study uses a quantitative descriptive methodology. The population used is consumers from Tokopedia.com. In this study, 115 respondents were sampled using a questionnaire as a tool for collecting data. Purposive sampling technique and non-probability sampling technique were used for sampling. Multiple linear regression is a data analysis technique and SPSS version 25 analysis tool used in this study. Based on the results of multiple regression analysis, the visual merchandising variable (X1) has a significant and positive effect on the purchase intention variable (Y). This is evidenced by the results of multiple linear regression testing which was obtained at 0.974. Furthermore, the product variation variable (X2) has a positive and significant influence on Purchase Intention (Y). This is proven by the results of multiple linear regression testing of 0.395. While the promotion variable (X3) has a positive and significant influence on the Purchase Interest variable (Y) as evidenced by the sig value (0.006) and is less than 0.05. Visual merchandising variables have a greater influence on purchase intention, product variety variables have an influence on purchase intention, and promotion variables have an influence on purchase intention.
Price Perception and Promotion on Honda Motorcycle Purchase Decision on CV. Various Motorcycles Merry M. Pelupessy; Bin Raudha Arif Hanoeboen; Erly Leiwakabessy; Sancyes Henderina Pitna
ARRUS Journal of Social Sciences and Humanities Vol. 4 No. 3 (2024)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum2663

Abstract

Does Price Perception and Promotion affect Honda Motorcycle Purchase Decisions? Benefits of research For companies, this research is expected to help as well as contribute thoughts in strategies to increase sales volume. The method used in this study uses multiple linear regression analysis with the analysis tool used is SPSS version 26. This method is deliberately used to partially test and the coefficient of determination of the influence or not between variables. The number of samples from this study amounted to 106 respondents and the sample size was determined based on consideration using the hair formula (2010) The results of the study found that based on the results of analysis using the SPSS Program found that the variable X1 or Price Perception had a significant effect on the Purchase Decision of Honda Motorcycles because the sig value of 0.029 was smaller than 0.05 and t_calculate 2.212 ˃ t_table 1.984 and variable X2 or Promotion
PEMASARAN DIGITAL: ERA BARU PENGEMBANGAN UMKM DI DESA KAMPUNG BARU-BANDA NEIRA MALUKU TENGAH Erlinda Tehuayo; Jacsy Tubalawony; Walter Tabelessy; Merry M. Pelupessy; Fransiska Natalia Ralahallo
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Volume 5 No 1 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i1.26956

Abstract

Indonesia sebagai negara yang mempunyai jumlah Usaha Mikro, Kecil dan Menengah (UMKM) yang terbanyak di wilayah ASEAN dengan perkembangan teknologi yang semakin pesat menghadapi masalah keterbatasan pengetahuan tentang digitalisasi pada UMKM. Di Provinsi Maluku, tepatnya di Pulau Banda Neira sebagai tujuan wisata yang dikenal dengan julukan “Surga Dari Timur” pada Desa Kampung Baru, pelaku UMKM juga belum memahami bahkan menemui kesulitan tentang penggunaan teknologi pemasaran digital. Sehingga tujuan pelaksanaan kegiatan Pengabdian kepada Masyarakat (PkM) ini adalah untuk memberikan bahkan lebih menguatkan pemahaman disertai bukti empiris bagi pelaku UMKM di Desa Kampung Baru tentang pemasaran digital sebagai sebuah era baru bagi pengembangan UMKM. Pelaksana kegiatan ini yaitu tim PkM yang merupakan tenaga pengajar Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Pattimura yang bekerjasama dengan Pemerintah Desa Kampung Baru dan pelaku UMKM dengan menggunakan metode pendidikan masyarakat. Melalui berbagai materi yang diberikan pada kegiatan PkM ini, pelaku UMKM Desa Kampung Baru sudah bisa memahami dan menggunakan pemasaran digital dalam rangka memasarkan dan mempromosikan produk yang dihasilkan secara nasional maupun internasional demi pengembangan UMKM.
Co-Authors Aisah Asnawi Anggrainy Chaniago Bin Raudha Arif Hanoeboen Erly Leiwakabessy Etvin R. Tamher Evracia Turukay Jacsy Tubalawony Ralahallo, Fransiska Natalia Sancyes Henderina Pitna Sarifuddin Sarifuddin Tabelessy, Walter Tehuayo, Erlinda Yulianty S. Ginting