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All Journal Enrichment : Journal of Management Journal of Ekonomics, Finance, and Management Studies
Lamhot Henry Pasaribu
Universitas Pelita Harapan
Religion Economics, Econometrics & Finance

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E-Loyalty Analysis on Digital Banking Application Bank Jago Moses Natadirja; Lamhot Henry Pasaribu
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (953.161 KB) | DOI: 10.35335/enrichment.v12i2.348

Abstract

This Study purpose is to know whether Perceived Value from a digital banking applications can impacting E-Trust that leads to E-Satisfaction and E-Loyalty. This research using survey method to collect data with questionnaire method to Bank Jago’s user with convenience sampling technique. In this research, Partial Least Square-Structural Equation Modelling (PLS-SEM) is being used to running the data with SmartPLS 3.3.3 software. The results of this research is Perceived Value from Quality value, Social Value, and Emotional Value are positively impact on E-Trust, E-Trust positively impact on E-Satisfaction and E-Loyalty, and E-Satisfaction positively impact on E-Loyalty. Only Monetary value that is been part of Perceived Value is not positively impact on E-Trust.
The Relationship Between Social Commerce Design Models on Shopee Users' Purchase Decisions Jonathan Weiyn Rumende; Lamhot Henry Pasaribu
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (785.586 KB)

Abstract

The rapid advancement of information technology in today's digital era has made the shopping axis undergo many changes in its development. Shopping online through social commerce is a new trend as the development of technology and the current market. Social commerce is a new online shopping platform, which allows shoppers to make transactions and purchases directly from an e-commerce portal through their handsets along with social interactions such as on social media. The purpose of this study is to find out the differences between the determinants of social commerce designs in relation to purchasing decisions by users of these social commerce tools. This study uses an empirical test that begins with a literature study and a questionnaire. Questionnaires were distributed to social commerce users, in this case Shopee. The data that has been collected in quantitative form is then processed with the help of the SPSS application. The data will begin to be processed by testing the validity and reliability, and regression. The results of this study produce factors that need to be considered and considered to develop a social commerce-based business that is needed by Indonesian businesses and businesses.
The Influence of Service Quality, Promotion, and Secure Transaction Towards Purchase Decision (Study Case on Tokopedia.com) Maria Rosita Purwaningrum; Lamhot Henry Pasaribu
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (630.352 KB)

Abstract

In the current digital era, shopping through the e-commerce will be more convenient and efficient. Many online shops appear in social media where the security is not guaranteed. This study aims to see how much is the influence of quality service, promotion and secure transaction towards purchase decision at Tokopedia. The numbers of visitors that have been decreasing throughout 2020 was the main reason to have this research, where one of its competitors finally defeated Tokopedia. The research model is a modification and a novelty of previous research, which in previous studies only used variables of service quality, promotion and purchase decision. The addition or novelty of this reaserch is to add a secure transaction variable as the dependent variable. This research is an explanatory research with non-probability sampling that uses a snowball system to distribute the questionnaire. This research was conducted towards specific respondents, which is a graduate college student in the Jabodetabek area. Promotion and secure transaction are proven to have a positive and significant influence on purchase decision at Tokopedia. The variable of service quality, it is not proven to have an influence on purchase decision at Tokopedia, especially among postgraduate students in the Jabodetabek area.
The Influence of Personal Branding in the Establishment of Social Media Influencer Credibility and the Effect on Brand Awareness and Purchase Intention Luwie Luwie; Lamhot Henry Pasaribu
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (987.735 KB)

Abstract

The purpose of this study is to analyze the phenomenon of Personal Branding, on the credibility built by social media influencers in the formation of Brand Awareness and Purchase Intention. This study uses a quantitative approach that uses the figure of Kiki Siantar as the research case and the followers of Kiki Siantar as research respondents. The method used in this research is purposive sampling with non-probability sampling and snowball sampling. The results of this study found that there is a positive and significant influence between Personal Branding in the formation of Influencer Credibility. In addition, it was also found that the credibility built by a social media influencer has a positive and significant influence in building Brand Awareness and Purchase Intention on Hellolilo products in the minds of Kiki Siantar's followers. And also found that Brand Awareness has a higher influence on purchasing decisions than Influencer Credibility.
Analisis Pengaruh Fasilitas E-Banking, Kualitas Layanan dan Media Sosial Pada Kepuasan Nasabah Serta Loyalitas Nasabah: Studi Kasus Pembukaan Rekening Britama Secara Online di Jabodetabek Muhamad Akbar Ginanjar; Lamhot Henry Pasaribu
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 1 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i1.6242

Abstract

The development of digital technology has impacted the banking sector, particularly in providing services that increasingly facilitate customers. One example is the BRImo mobile banking app developed by BRI, which integrates mobile banking, internet banking, and electronic money services. This app offers various features, including online account opening, making it easier for customers to conduct banking transactions anytime and anywhere. BRImo has recorded the highest number of users in Indonesia, surpassing other banking apps like BCA and Mandiri. Online account opening through BRImo has proven successful, especially during the COVID-19 pandemic, with the addition of 1.1 million new accounts. This research also discusses a comparison of the online account opening features between BRImo and other banking apps, as well as the role of social media in enhancing customer loyalty. Social media serves as an effective promotional tool and is an important factor in building a positive image and influencing customer satisfaction. Based on previous studies, the quality of e-banking services and social media promotion has been shown to affect customer loyalty. The aim of this study is to analyze the impact of e-banking services, service quality, and social media on customer satisfaction and loyalty at BRI. The findings of this study are expected to provide insights for the development of digital services and marketing strategies for BRI.
Co-Authors Jonathan Weiyn Rumende Luwie Luwie Maria Rosita Purwaningrum Moses Natadirja Muhamad Akbar Ginanjar