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All Journal Enrichment : Journal of Management
Moses Natadirja
Universitas Pelita Harapan
Economics, Econometrics & Finance

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E-Loyalty Analysis on Digital Banking Application Bank Jago Moses Natadirja; Lamhot Henry Pasaribu
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (953.161 KB) | DOI: 10.35335/enrichment.v12i2.348

Abstract

This Study purpose is to know whether Perceived Value from a digital banking applications can impacting E-Trust that leads to E-Satisfaction and E-Loyalty. This research using survey method to collect data with questionnaire method to Bank Jago’s user with convenience sampling technique. In this research, Partial Least Square-Structural Equation Modelling (PLS-SEM) is being used to running the data with SmartPLS 3.3.3 software. The results of this research is Perceived Value from Quality value, Social Value, and Emotional Value are positively impact on E-Trust, E-Trust positively impact on E-Satisfaction and E-Loyalty, and E-Satisfaction positively impact on E-Loyalty. Only Monetary value that is been part of Perceived Value is not positively impact on E-Trust.
Co-Authors Lamhot Henry Pasaribu