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All Journal Journal of Accounting, Management and Economics Research
Siti Marhamah
Fakultas Ekonomi dan Bisnis, Universitas YARSI
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Content Marketing, Sales Promotion, Personal Selling Dan Brand Image Terhadap Minat Beli Pada CV Laditri Karya Tia Hardiyanah; Rini Hidayati; Ananta Hagabean Nasution; Muslikh Muslikh; Siti Marhamah
Journal of Accounting, Management, and Economics Research (JAMER) Vol 1 No 2 (2023): JANUARI 2023
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (498.638 KB) | DOI: 10.33476/jamer.v1i2.29

Abstract

This research was conducted with the aim of testing the effect of content marketing, sales promotion, personal selling and brand image on buying interest in CV Laditri Karya. The sample used in the study was 100 followers of the @laditrikarya Instagram account with a survey method in the form of a questionnaire which was processed using SPSS 24. The results of this study stated that: (1) content marketing had no significant effect on buying interest. (2) sales promotion has a positive and significant effect on buying interest. (3) personal selling has no significant effect on buying interest. (4) brand image has a positive and significant effect on buying interest. (5) content marketing, sales promotion, personal selling and brand image influence buying interest simultaneously
Co-Authors Ananta Hagabean Nasution Muslikh Muslikh Rini Hidayati Tia Hardiyanah