Article Per Year (5 Year)
p-Index From 2020 - 2025
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This Author published in this journals
All Journal Journal of Accounting, Management and Economics Research Journal of Entrepreneurship and Community Innovations
Muslikh Muslikh
Fakultas Ekonomi dan Bisnis, Universitas Yarsi
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Content Marketing, Sales Promotion, Personal Selling Dan Brand Image Terhadap Minat Beli Pada CV Laditri Karya Tia Hardiyanah; Rini Hidayati; Ananta Hagabean Nasution; Muslikh Muslikh; Siti Marhamah
Journal of Accounting, Management, and Economics Research (JAMER) Vol 1 No 2 (2023): JANUARI 2023
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (498.638 KB) | DOI: 10.33476/jamer.v1i2.29

Abstract

This research was conducted with the aim of testing the effect of content marketing, sales promotion, personal selling and brand image on buying interest in CV Laditri Karya. The sample used in the study was 100 followers of the @laditrikarya Instagram account with a survey method in the form of a questionnaire which was processed using SPSS 24. The results of this study stated that: (1) content marketing had no significant effect on buying interest. (2) sales promotion has a positive and significant effect on buying interest. (3) personal selling has no significant effect on buying interest. (4) brand image has a positive and significant effect on buying interest. (5) content marketing, sales promotion, personal selling and brand image influence buying interest simultaneously
Pendampingan Digital Marketing Pendampingan Digital Marketing Bagi UMKM di Kecamatan Cempaka Putih, Jakarta Pusat: Pendampingan Digital Marketing Bagi UMKM di Kecamatan Cempaka Putih, Jakarta Pusat Rini Hidayati; Muslikh Muslikh; Imelda Sari; Meidiati Sekarsari
Journal of Entrepreneurship and Community Innovations Vol 2 No 1 (2023): AGUSTUS 2023
Publisher : Faculty of Economics and Business YARSI University, Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jeci.v2i1.49

Abstract

Program ini bertujuan untuk meningkatkan daya saing usaha mikro (UMKM) di Kecamatan Cempaka Putih, Jakarta Pusat. Program ini bermula dari keinginan untuk mengatasi permasalahan yang dihadapi mitra dengan mengadakan pelatihan dan pendampingan dengan materi membuat cara promosi online, membuat komunitas pemasaran digital, membuat portal website bagi UMKM di Kecamatan Cempaka Putih, Jakarta Pusat. Pendekatan yang dilakukan adalah penyadaran/pembelajaran, implementasi dan pelatihan atau evaluasi bagi pelaku usaha mikro (UMKM). Kemampuan pengetahuan pemasaran digital, peserta meningkat dibandingkan sebelum kegiatan pendampingan dilaksanakan. Peningkatan kemampuan wawasan pemasaran digital sebesar 70%. Selain peningkatan pengetahuan, tingkat kepuasan peserta dari aspek pembicara, aspek materi, aspek sarana dan prasarana juga menunjukkan adanya kepuasan.
Co-Authors Ananta Hagabean Nasution Imelda Sari Meidiati Sekarsari Rini Hidayati Siti Marhamah Tia Hardiyanah