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All Journal Jurnal Komunikasi dan Kajian Media
Alko Komari
Universitas Selamat Sri Kendal
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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STUDI KOMUNIKASI POLITIK KONTEN OLAHRAGA PADA INSTAGRAM WALIKOTA SEMARANG @HENDRARPRIHADI JELANG PILKADA 2020 Alko Komari; Tommy Nautico
Jurnal Komunikasi dan Kajian Media Vol 4, No 1 (2020): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1034.21 KB) | DOI: 10.31002/jkkm.v4i1.2187

Abstract

Sports content communication by Semarang Mayor Hendrar Prihadi through his Instagram, @hendrarprihadi ahead of the 2020 elections, is intensifying. The research focuses on political communication Semarang Mayor Hendrar Prihadi through uploading sports content from November 2018 to November 2019. Qualitative research with a constructivist paradigm is carried out through a content analysis approach. The researcher made Semarang Mayor Staff, Gumelar a key informant, Arnaz Agung Andrarasmara, Chair of KONI Semarang, the main informant, and Anas Baharudin, a supporter of Panzer Blue PSIS, supporting informant. The results of the content analysis show that uploading sports content by Semarang Mayor Hendrar Prihadi means that the message tends to be positive and provides support to the sports community. Instagram is an effective communication media in political communication.
Co-Authors Tommy Nautico