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All Journal JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS
Inggrid Wahyuni Sinaga
Prodi Administrasi Bisnis Terapan, Politeknik Negeri Batam
Economics, Econometrics & Finance

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Pengaruh Trustmarks dan Kualitas Layanan terhadap Kepercayaan Pelanggan Online Shop Inggrid Wahyuni Sinaga; Resty Mely
JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Vol 4 No 1 (2016): Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis - Juli 2016
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaemb.v4i1.80

Abstract

This study aims to determine the effect of trustmarks and quality of service for customer confidence. Trustmarks is a small image or logo that indicates assurance indicating that shopping at online sites secure ours. Visitors will be more likely to make a purchase if they know that their payment details secure. Quality of service is an overall impression of the consumer against the inferiority / superiority argument along with the services offered. Respondents are residents of the Perumahan Blok 2 Baloi, Batam results showed that there was a positive and significant influence variables trustmarks the trust of customers with significant value 0,009 < 0,05 and there is a positive and significant effect of the variable quality of service for customer confidence with significant value 0,000 < 0,05.
Co-Authors Resty Mely