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All Journal JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Jurnal Pengabdian dan Pengembangan Masyarakat
Fani Pramuditya
Universitas Gadjah Mada
Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science

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Inovasi Disruptif Gojek Indonesia Fahmy Radhi; Fani Pramuditya
JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Vol 9 No 1 (2021): Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis - Juli 2021
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaemb.v9i1.2963

Abstract

This study analyzes Gojek's business as a part of disruptive innovations based on the original theory and principles developed by Clayton Christensen and discusses factors that driven Gojek to become disruptive innovation. In-depth interviews with Gojek’s employees were conducted to collect the data. The research finds that Gojek can be categorized as a disruptive innovation that successfully transformed the market. Innovation is the core culture of the organization, which leads the company to disrupt the market successfully. Several internal and external factors, such as leadership, organizational structure and culture, external funding, undeveloped law, customer needs, and internet penetration, have proven to support and accelerate Gojek as a disruptive innovation.
Evaluating the Potential of Brown Sugar Product as An Effort to Increase the Economic Welfare of Coconut Farmers in Sidorejo Village, Kapenewon Lendah, Kabupaten Kulon Progo Fani Pramuditya; Leo Indra Wardhana; Saiqa Ilham Akbar; Elton Buyung Satrianto
Jurnal Pengabdian dan Pengembangan Masyarakat Vol 5, No 1 (2022): MEI 2022
Publisher : Pengabdian dan Pengembangan Masyarakat Sekolah Vokasi UGM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jp2m.70707

Abstract

This study aims to give innovation and value added to the brown sugar produced by the community in Sidorejo Village. The purpose is to provide a better income for the coconut farmer  as well as to optimize the roles of BUMDES Binangun Dadi Maju as an economic catalyst. This project was conducted in Desa Sidorejo, Kapenemon Lendah, Kabupaten Kulon Progo, Daerah Istimewa Yogyakarta. There are three stages applied in this program i.e.: preparation, application and evaluation. Recommendations and guidance were given to the farmer and BUMDES to develop the brown sugar product and to produce the liquid brown sugar product. The new product development is still under evaluation for the commercial purpose.
Co-Authors Elton Buyung Satrianto Fahmy Radhi Leo Indra Wardhana Saiqa Ilham Akbar