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All Journal Jurnal Terapan Ilmu Ekonomi Manajemen dan Bisnis (JTIEMB) Aptekmas : Jurnal Pengabdian Kepada Masyarakat
Esya Alhadi
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Analisis Keputusan Konsumen Kota Palembang dalam Membeli Tiket Pesawat di Situs Traveloka.com Revani Agita Putri; Esya Alhadi; Yusleli Herawati
Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Vol. 1 No. 3 (2021): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Februari 2021
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/jtiemb.v1i3.2416

Abstract

The purpose of this research is to know about the influence of brand awareness and brand image  at Traveloka.com Site to Purchase Decision in Palembang. This research is using the quantitative method and descriptive statistic. The kind of data in this research are primary data from the questionnaire and secondary data is from literature study. The sample in this research is 30 respondents. The sampling technique that used in this research is non probability sampling with purposive sampling. Based on the results t test showed brand awareness has signficant influence on purchase decision. At the same time, brand image has not significant influence on purchase decision. Based on the results F test showed brand awareness and brand image are simultaneously positive and has signficant influence on purchase decision. Traveloka.com must to do innovative approaches to find new things that can build consumer memory and still keep going the positive perception from Traveloka.com.
PELATIHAN PENCATATAN BARANG BERBASIS MICROSOFT EXCEL PADA TOKO SEMBAKO DESA CINTA KASIH Dian Fiyonila; Mariskha. Z; Esya Alhadi; Raras Risia Yogasnumurti
Aptekmas Jurnal Pengabdian pada Masyarakat Vol 7 No 3 (2024): Aptekmas Volume 7 Nomor 3 2024
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Business activities such as trading require systematic recording of buying and selling transactions. Grocery stores, which provide basic necessities, need accurate records of incoming and outgoing goods to monitor turnover and warehouse inventory, as well as to determine whether goods should be repurchased. Grocery stores vary in scale, ranging from small shops to larger enterprises. A store is considered large if its products are purchased not only by end consumers but also by wholesalers or retailers for resale. One of the larger grocery stores is Didi Grocery Store, located in Cinta Kasih Village, Gunung Megang District, Muara Enim Regency. As a partner in this service activity, the store faces several problems: (1) incoming goods are still recorded manually, (2) outgoing goods are not recorded, and (3) warehouse inventory is monitored only through direct physical checking before repurchasing goods. The implementation method in this activity involves processing data on incoming goods, outgoing goods, and inventory into an Excel-based recording system. Once the system is developed, training and application are provided for the partner. The results show that the activity successfully transformed the manual system of recording goods and inventory into a more effective and accurate Excel-based computer system.
Co-Authors Dian Fiyonila Mariskha. Z Raras Risia Yogasnumurti Revani Agita Putri Yusleli Herawati