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All Journal Comvice : Journal of community service Jurnal Terapan Ilmu Ekonomi Manajemen dan Bisnis (JTIEMB) Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Ambidextrous : Journal of Innovation, Efficiency and Technology in Organization International Journal of Advanced Research in Social Studies Jurnal Riset dan Inovasi Manajemen
Yusleli Herawati
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Religion Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pelatihan Dan Pendampingan Manajemen Usaha Wanita Pengrajin Kemplang Panggang Di Kota Palembang Yusleli Herawati; Yahya Yahya; Abdul Hamid
COMVICE: Journal Of Community Service Vol. 3 No. 1 (2019): April (2019)
Publisher : STIE PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (494.963 KB) | DOI: 10.26533/comvice.v3i1.174

Abstract

Kegiatan pengabdian masyarakat ini meliputi pelatihan, pembinaan, dan pendampingan terhadap Usaha Wanita Pengrajin Kemplang Panggang di Kelurahan Pipa Reja Kota Palembang dengan melibatkan 2 (dua) orang mitra. Kegiatan ini bertujuan untuk memberikan pemahaman, pembekalan, dan pelatihan kepada pengrajin kemplang panggang dalam aspek produksi, pemasaran, pembiayaan, dan adminitrasi agar usaha kemplang panggang dapat lebih berkembang. Berdasarkan hasil pengamatan awal dapat diidentifikasi beberapa permasalahan antara lain: 1) Jumlah produksi yang tidak stabil, 2) Produk yang kurang higienis, 3) Peralatan kerja kurang memadai, 4) Keterbatasan modal kerja, 5) Belum memiliki identitas promosi, dan 6) Belum menerapkan pembukuan usaha.Metode pelaksanaan dalam kegiatan ini terbagi dalam beberapa tahapan yaitu: 1) Tahap persiapan dan perencanaan, 2) Tahap implementasi kegiatan, 3) Tahap evaluasi dan monitoring, dan 4) Tahap refleksi. Dari hasil kegiatan tampak bahwa terjadi peningkatan daya saing pengrajin kemplang panggang dan penerapan IPTEK, kemampuan pembuatan laporan keuangan usaha, dan pemanfaatan sosial media untuk pemasaran online. Selain itu, mitra juga sudah mampu melakukan manajemen usaha dan membuat proposal kredit bank dan pembentukan paguyuban usaha. 
Pengembangan Bisnis Pada Home Industry Kue Kering "Rose Cookies" Menggunakan Business Model Canvas Aisyah Cindy Sabila; Yusleli Herawati; Marieska Lupikawaty
Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Vol. 3 No. 3 (2023): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Desember 2023
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10416567

Abstract

The business model has an important character in influencing the ability of the business to increase competition and predetermined business targets. One tool or business model that can be used successfully is the Business Model Canvas (BMC) which focuses on business concepts in realizing business value. This study analyzes the business model used in the Rose Cookies Home Industry and the problems experienced by the home industry when sales fluctuate due to distribution that only relies on Facebook social media and the financial structure is not detailed. The purpose of this research is to grow the home industry of pastries. The method applied in the following research is descriptive qualitative with data collection techniques through direct interviews with home industry entrepreneurs. The results of the following research are evaluating the 9 elements of the Business Model Canvas to increase market activity and financing structures in the cookie home industry. It is hoped that this research can be useful for increasing revenue streams and growing businesses so they can compete in the future. Keywords: Business Model Canvas, Home Industry, Pastry
Pelatihan Pengelolaan Keuangan dan Manajemen Produksi Karet pada Petani Karet di Pulau Harapan Silvana Oktanisa; Rosita Rosita; Yusleli Herawati; Meli Septiani; Rizky R.C.; Astri Febria; Stenia R. Y.
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 3 No. 4 (2024): Desember: Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v3i4.1776

Abstract

This training was held in Pulau Harapan Village. Pulau Harapan Village is a village that has potential in rubber plantations. Most of its people live from rubber farming. In terms of income, people usually get paid from rubber farming once a week. People tend to find it difficult to manage their finances, which they think they only get a little from rubber farming and most of them only work as rubber farmers without any other jobs that produce income. In addition, rubber production is also not very good because most rubber farmers themselves do not understand the science of rubber production management. The purpose of implementing this community service activity is to provide knowledge to rubber farmers about financial management and rubber production management. The training was held for one day. From this training, it was discovered about the obstacles in the training, the results of the training obtained from the discussion and pre-test and post-test stated that rubber farmers had begun to understand about managing finances and understanding rubber production management. The results of this community service can be used as an initial step for further assistance to rubber farmer groups in Pulau Harapan Village.
ANALISIS KINERJA KEUANGAN MENGGUNAKAN METODE ECONOMIC VALUE ADDED DAN MARKET VALUE ADDED PADA PT MEDCO ENERGI INTERNASIONAL TBK Tambunan, Joe'l Philips; Jalaludin Sayuti; Yusleli Herawati
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 5 (2025): September
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v2i5.1282

Abstract

This study analyzes the financial performance of PT Medco Energi Internasional Tbk for the period 2019–2023 using the Economic Value Added (EVA) and Market Value Added (MVA) approaches. The analysis is based on the company’s financial statements through calculations of NOPAT, Invested Capital, WACC, and Company Value. The results show that EVA was only positive in 2022, amounting to Rp 2,717.95 billion, while in 2019, 2020, 2021, and 2023, it was negative, with the lowest value recorded in 2020 at Rp -6,952.09 billion due to low capital efficiency and operational pressure. MVA also showed negative values for five consecutive years, indicating the company's failure to create market value exceeding its invested capital. The lowest MVA occurred in 2023 at Rp -60,575 billion, caused by a significant increase in capital that was not matched by a rise in market value. These findings indicate that the company’s financial performance has not been optimal, and improvements in capital efficiency, operational performance, and business strategies are necessary to enhance firm value and gain investor confidence.
Analisis Penerapan Metode Altman Z-Score untuk Prediksi Kebangkrutan PT Kimia Farma Tahun 2019–2023 Nur Adni Putri Chantika; Yusleli Herawati; Divianto Divianto
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 3 (2025): Agustus : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i3.758

Abstract

This study aims to examine the potential bankruptcy of PT Kimia Farma during the 2019–2023 period by employing the Altman Z-Score method, which is widely recognized as an analytical tool for predicting corporate financial distress. The Altman Z-Score model evaluates company performance by integrating several financial ratios, thereby providing an indication of whether a company falls into a safe, gray, or bankruptcy zone. This research adopts a quantitative descriptive approach, using secondary data obtained from PT Kimia Farma’s annual financial reports covering the years 2019 to 2023. The analysis is conducted by calculating five financial ratios that comprise the Altman Z-Score model, namely working capital to total assets, retained earnings to total assets, earnings before interest and tax to total assets, market value of equity to total liabilities, and sales to total assets. The findings of this study reveal that PT Kimia Farma was consistently in the gray zone during the period of 2019–2021, suggesting that the company faced financial instability and a moderate risk of bankruptcy. However, the results further indicate that in 2022 and 2023, the company shifted into the bankruptcy zone, signaling an alarming decline in financial health and highlighting the urgent need for managerial attention. This decline reflects weaknesses in profitability, liquidity, and leverage management, which, if not addressed promptly, may threaten the company’s long-term sustainability. The results of this study are expected to provide meaningful contributions both practically and academically. For practitioners, particularly company management, the study serves as valuable input for reassessing financial strategies, strengthening internal controls, and formulating policies aimed at restoring financial stability. For academics and future researchers, the findings offer a relevant reference for studies concerning bankruptcy prediction, financial performance evaluation, and corporate risk management, especially in the context of state-owned enterprises in Indonesia.
Consumer Perceptions Of Price and Promotion On Airline Ticket Purchase Decisions at PT Pratama Mandiri Abadi Rahmah Hamidah; annisa soraya; sari lestari zainal ridho; yusleli herawati
International Journal of Advanced Research in Social Studies Vol. 1 No. 2 (2022): International Journal of Advanced Research in Social Studies
Publisher : Department of Business Administration Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.16734622

Abstract

This research was conducted to determine the company's ability to generate profits and to manage and allocate products through purchase decisions by analyzing consumer perceptions, price, and promotion at PT Pratama Mandiri, in order to identify which indicator has the most dominant influence on purchase decisions. The data collection techniques used in this research include observation, questionnaires, and interviews. The sampling technique applied was non-probability sampling using a purposive sampling method. The sample characteristics in this study were respondents who are currently purchasing or have previously purchased airline tickets at PT Pratama Mandiri. Data processing was carried out using quantitative analysis to calculate the number of respondents who answered the questionnaires. In the calculation, the researcher used percentage formulas and score interpretation. The price indicator had a score interpretation of 90%, the promotion indicator scored 86.8%, and the purchase decision indicator scored 88%. Among these three indicators, the purchase decision indicator received the highest score of 93.2%, indicating that it has the greatest influence compared to the other two indicators. The implementation of discounts during major holidays has proven effective in attracting consumer buying interest, thereby increasing the likelihood of consumers purchasing airline tickets at PT Pratama Mandiri. Keywords: Airline Tickets, Consumer Perception, Price, Promotion, Purchase Decision
The Influence of Market Segmentation on the Selection of Services at Bank Syariah Indonesia: A Case Study of Palembang City alysha chika yuri; yusleli herawati; muhammad yusuf
International Journal of Advanced Research in Social Studies Vol. 1 No. 2 (2022): International Journal of Advanced Research in Social Studies
Publisher : Department of Business Administration Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.16734740

Abstract

This study was conducted to analyze the influence of market segmentation on service selection at Bank Syariah Indonesia (BSI) in Palembang City. A quantitative approach was used through data collection using questionnaires distributed to potential customers. Segmentation criteria included demographic and psychographic variables. Multiple regression analysis was applied to identify significant factors influencing potential customers' service selection. The results showed that demographic factors such as age and income, as well as psychographic aspects such as lifestyle and social class, significantly influenced banking service selection. These findings suggest that BSI can improve its marketing strategy by focusing on targeted market segments to better meet the needs of potential customers in Palembang.
The Role of SWOT Analysis in Improving HR Effectiveness and Employee Performance Case Study: CV 06 Production Miranda Astari; Yusleli Herawati; Hadi Jauhari
Ambidextrous Journal of Innovation Efficiency and Technology in Organization Vol. 4 No. 02 (2026): Ambidextrous: Journal of Innovation, Efficiency and Technology in Organization
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the implementation of human resource management (HRM) and its impact on employee performance at CV. 06 Production, using a SWOT analysis as an evaluation tool. The research approach used was descriptive qualitative, with data collection methods including in-depth interviews, documentation, and direct observation of event implementation by the internal team. The results indicate that internal strengths such as team competence, effective communication, and prompt problem-solving significantly support employee performance. However, weaknesses in the organizational structure exist, such as the lack of a dedicated HR division and a nonstandardized performance appraisal system. The SWOT analysis indicates that employee performance development strategies can be improved through the establishment of an objective indicator-based evaluation system and the enhancement of transparent and continuous training. Therefore, improvements in HRM implementation will increase teamwork effectiveness in every event project undertaken by CV. 06 Production.
Pengaruh Keamanan dan Gaya Hidup terhadap Minat Nasabah Menggunakan Mobile Banking : Studi Kasus Mahasiswa Politeknik Negeri Sriwijaya Ikhwanul Tafdhil; Yusleli Herawati; Markoni Badri
Jurnal Riset dan Inovasi Manajemen Vol. 3 No. 3 (2025): Agustus: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v3i3.5488

Abstract

This study aims to examine the influence of perceptions of security and lifestyle on the interest of Sriwijaya State Polytechnic students in using mobile banking services. The rapid development of digital technology has brought significant changes in various aspects of life, including the banking sector. Mobile banking is now one of the main choices for people because it offers convenience, flexibility, and time efficiency in conducting financial transactions. However, the level of adoption of this service is not solely determined by the availability of technology, but also by the extent to which users feel the system is secure and fits their lifestyle. This study used a quantitative approach with a survey method. Data were collected from 100 respondents who were students of Sriwijaya State Polytechnic through an incidental sampling technique. Data analysis was performed using multiple linear regression with the help of SPSS software version 26.0. The independent variables in this study were perceptions of security and lifestyle, while the dependent variable was interest in using mobile banking. The results showed that both perceptions of security and lifestyle have a significant influence on students' interest in using mobile banking, both partially and simultaneously. Together, these two variables contributed 63.3% to the variation in interest in using mobile banking. This indicates that the higher students' perceptions of service security and the more relevant the service is to their lifestyle, the greater their tendency to actively use mobile banking. This finding is important for banks in formulating strategies to increase mobile banking adoption, especially among students, a potential digital generation.
Co-Authors ABDUL HAMID Aisyah Cindy Sabila alysha chika yuri Annisa Soraya Astri Febria Divianto Divianto Hadi Jauhari Ikhwanul Tafdhil Jalaludin Sayuti Marieska Lupikawaty Markoni Badri Meli Septiani Miranda Astari MUHAMMAD YUSUF Nur Adni Putri Chantika Rahmah Hamidah Rizky R.C. Rosita Rosita Sari Lestari Zainal Ridho SILVANA OKTANISA, SILVANA Stenia R. Y. Tambunan, Joe'l Philips Yahya Yahya