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All Journal Jurnal Terapan Ilmu Ekonomi Manajemen dan Bisnis (JTIEMB)
Bagas Eka Saputra
Politeknik Negeri Sriwijaya
Economics, Econometrics & Finance

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Persepsi Pengunjung Objek Wisata Museum Sultan Mahmud Badaruddin II Palembang Bagas Eka Saputra; Hadi Jauhari; Lisnini
Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Vol. 1 No. 6 (2021): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Desember 2021
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/jtiemb.v1i6.4363

Abstract

This study aims to determine the visitor's perception of the marketing mix of product, price, location, promotion, people, process, and physical evidence. This study uses a qualitative research method with a descriptive quantitative approach with data collection techniques in the form of interviews with the main informants, observations and distribution of questionnaires to 100 respondents. Of the seven mixes, each of them got an average response of respondents' achievements that fall into the Good criteria, but only three of these 7 marketing mixes such as product mix, location and promotion have a significant effect on visitor perceptions.
Co-Authors Hadi Jauhari Lisnini Lisnini