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All Journal Jurnal Manajemen Maranatha Jurnal Akuntansi
Kezia Kurniawati
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Peranan Kepuasan dalam Meningkatkan Loyalitas Pelanggan (Studi pada Pelanggan manfaat Atribut Produk Simpati) Kezia Kurniawati; Kartika Imasari Tjiptodjojo
Jurnal Manajemen Maranatha Vol 14 No 2 (2015)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v14i2.33

Abstract

Intermediate level consumers (churn) in the telecommunications industry were high currently, causing the company always strives to improve the quality, provide value, attract new customers and retain existing customers. Loyalty means consumers back to business transactions (purchases) repeatedly, although perhaps a product of the company is not the best product on the market or have the lowestprices. Consumer behavior can be explained by a view that customers are satisfied, generally will be loyal to the products offered and finally, the high level of satisfaction and loyalty of customers, will be able to reduce the level of chumhappened. This research uses sampling method is based on specific criteria or considerations, where the criteria or considerations used are user simPATIzone and a resident of the city of Bandung. This research also uses the simple regressionmethod to Testing and processing of data. The results showed that customer satisfaction on product attributes benefit’s simPATI effect on customer loyalty by 48.6%Keywords: Customer Satisfaction, Product Attributes and Customer Loyalty.
Pengaruh Kualitas E-Service terhadap Minat Beli Konsumen (Studi Kasus pada Website Koren Denim) Rendi Maulana; Kezia Kurniawati
Jurnal Manajemen Maranatha Vol 13 No 2 (2014)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v13i2.130

Abstract

Internet users in Indonesia are increasing, creating an opportunity for business people to do business through e-commerce on the company website. Each company would have the marketing strategy to attract consumers, one of them by providing electronic services facility or called e-service on the website. Through the role of e-service on e-commerce, companies can improve service quality through reliability aspect (X1), website design (X2), security/privacy (X3) and customerservice (X4) to attract consumers buying interest (Y) so that the quality of online services can improve consumer buying interest through the company's website. This research was aimed to analyze the influence of e-service quality to consumersbuying interest on Koren Denim&rsquo;s website, through purposive sampling of 150 respondents and analyzed by using multiple regression analysis. The result showed that the e-service quality had positive influence on consumers buying interest at 38%with a significance value of 0.000 (<0.05), indicating that H1 was accepted and generated the regression equation Y = 5.035 + 0.440 X1 + 0.296 X2 + 0.187 X3 + 1.820 X4.Keywords: e-commerce, e-service, quality of service and buying interest
Analisis Reidentifikasi Empat Masalah Utama Koperasi di Kabupaten Subang sebagai Dasar Penyusunan Strategi Hanny -; Kezia Kurniawati; Benny Shan F Waruwu; Rangga Pribadi
Jurnal Akuntansi Vol. 9 No. 1 (2017)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jam.v9i1.491

Abstract

Abstract A Cooperative is an autonomous association of persons with similar interest for providing and selling products then share the profits based on the contribution of each member (Hill and Hill 2005). According to Anak Agung Gede Puspayoga, the cooperatives in Indonesia haven’t contributed in Indonesian economy significantly, Their contributions was less than 2% to Gross Domestic Product although there were 209,000 units of cooperative in Indonesia (Ahsan and Nurmayanti 2016). The RPJMD 2013-2018 has identified 4 main issues that cooperatives face in Indonesia. The question is whether the same issues were happened in Subang or it only just some general issues in this country without concern about the particular issues in each region of Indonesia. Based on this phenomenon and question, this study presents about the analysis of the strategy and the re-identification of cooperative’s main issues in Subang. The sample was using purposive sampling method and obtained a sample of 30 cooperatives in Subang. The analysis data was performed with the descriptive statistics. The result of this study indicates that there are 3 of 4 main issues which identified by RPJMD, have been faced by the cooperatives in Subang and there are several strategies could be applied to solve the issues. Keywords: Cooperative; Four Main Issues; Re-Identification; Strategy
Co-Authors Benny Shan F Waruwu Hanny - Kartika Imasari Tjiptodjojo Rangga Pribadi Rendi Maulana