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All Journal Serat Rupa: Journal of Design
NINA NURVIANA
UK. MARANATHA
Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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KAJIAN LABEL KEMASAN MAKANAN RINGAN UMKM DI TIGA KELURAHAN KOTA BANDUNG NINA NURVIANA
Serat Rupa: Journal of Design Vol 1 No 1 (2016): SRJD-JANUARY
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v1i1.444

Abstract

Research about packaging label who produced by UMKM is rarely discussed, eventhough apart from its economical fact, this business contribute large sum of Indonesia’s Domestic Bruto Product. Small local business sector is proven to have endurance against economy crisis which occurs frequently in Indonesia, and have benefit in helping government to tackle unemployment issues.UMKM product like chips and crackers distributed to satisfy low income  market,however with the slightly minimum profit margin, they must have  fulfill governments policy to put label on its packaging as information medium and brand identity for the consumers.Packaging label of various chips and crackers research shall implement with qualitative approach, in purpose for identifying packaging’s graphic on label. Plastic package possess flexibility in many aspect, from primary, secondary and tertiary function has their own advantage, convenience logistic and possibility to reach remote areas. Majority of products label designed to be symmetrical layout with border and basically the design always similarity between products to another. The utilization of typography and color on the label already decently has informative, the point to be improved is the clarity& neatness. Traditional  local words always used ‘Sugih’, ‘Bagja’ or ‘Sari Rasa’ are advisable to be maintained to preserve local taste.Keyword:  label;  packaging; snack; typography; UMKM
PERANCANGAN PROMOSI EVENT TEATER BONEKA SEBAGAI KAMPANYE TOLERANSI BERAGAMA SASKIA PUTRI AGUSTINE; NINA NURVIANA; MIKI TJANDRA
Serat Rupa: Journal of Design Vol 1 No 1 (2016): SRJD-JANUARY
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v1i1.446

Abstract

Indonesia acknowledges the existence of six religions. However, this diversification is often met with some intolerance by the religion of majority in different regions, one of the examples of which is West Java. For five consecutive years (2009-2014), West Java is on the first rank of religion intolerance. Thus, the knowledge of tolerance towards the other religions needs to be implemented since the early age, particularly those coming out of modest families. The purpose of this design is to grow the essence of religion tolerance for the Moslems as the majority so that they can get to know the other religions in Indonesia via stories narrated through displays. The purpose is to make people willing to accept divergence of religion and to eventually make generations able to cope up with and respect religions with distinct concepts with one another. The approach implemented is to retell fairy tales with puppets as the representation and media. The puppets embody six different characters metaphorically symbolizing six different religions in Indonesia. This activity is promoted by making use of motion graphic and booklets as well as gimmick as complements.Keywords: campaign;  children of early age; Islam; puppet show; religion tolerance
Co-Authors MIKI TJANDRA SASKIA PUTRI AGUSTINE