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Jurnal Ilmiah Manajemen Universitas Putera Batam
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PENINGKATAN PRESTASI KERJA MELALUI PELATIHAN DAN KEDISIPLINAN KERJA Jurnal Ilmiah Manajemen Universitas Putera Batam
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 6 No 1 (2018): JIM UPB Volume 6 No 1 2018
Publisher : Universitas Putera Batam

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Abstract

The objective of this research was to analyze the effect of the training and discipline on the employee performance in De Green City hotel Bandar Lampung. Type of this research wa quantitative research using an associative method. Population of this research was De Green City hotel employees. The number of this sample was 39 respondents. Data collecting technique used in this research was questionnaires. Data Analysis technique used in this research was a multiple linier regression. Moreover, the hypothesis test was t-test and F-test. The result of this research showed that (1) the training affected the employee performance; (2) the discipline affected the employee performance; and, (3) the training and discipline simultaneously affected the employee performance.
PENGARUH KEPERCAYAAN DAN KOMUNIKASI TERHADAP LOYALITAS PELANGGAN PADA PT SPECTRUM LINTAS SERVICE DI KOTA BATAM Jurnal Ilmiah Manajemen Universitas Putera Batam
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 6 No 1 (2018): JIM UPB Volume 6 No 1 2018
Publisher : Universitas Putera Batam

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Abstract

This Research aims to determine empirically the direct effect and simultaneous effect of variables trust, communication and customer loyalty. This research involved 83 customer of the PT Spectrum Lintas Service Batam as research sample. Based on the research results of reliability and validity testing showed that all the statements in each variable reliable and valid. Data were analyzed by using multiple regression analysis with statistical software, SPSS 20. The results of this research are : confidence positive and significant impact on customer loyalty, communication positive and significant impact on customer loyalty and trust and communication together positive and significant impact on customer loyalty.The trust have positive impact and significant on the customer loyalty with coefficient of 0,371. The communication have positive impact and significant on the customer loyalty with coefficient of 0,221. The trust and communication have positive impact and significant of the customer loyalty with coefficient of 1,597.
POLA KONSUMSI PENDUDUK KOTA BATAM TERHADAP PRODUK MAKANAN RINGAN BUATAN MALAYSIA DENGAN METODE ETNOGRAFI Jurnal Ilmiah Manajemen Universitas Putera Batam
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 6 No 1 (2018): JIM UPB Volume 6 No 1 2018
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (351.219 KB)

Abstract

The purpose of this study is to analyze the pattern of Batam City residents consumption of snack products produced by Malaysia. This goal is motivated by the population of Batam City comes from various ethnic groups in Indonesia and the pattern of consumption of snacks produced by Malaysia is very high. The approach used in this research is qualitative with ethnography method. The ethnographic form used is realistic ethnography that is an objective report of the situation, usually written in the third person's point of view and objectively reporting the information learned from the participants somewhere. The reason for using this method is because of the researcher's need to describe how cultural groups are going and to explore the behaviors and problems they face. Sampling technique is by purposive sampling. The result of the research shows that there are seven topics that illustrate the tendency of people consumption pattern of Batam City for Malaysian snack food product that is to buy souvenirs (handmade) of foreign-made (Malaysia) brand means cool, in terms of price is much cheaper if buying Malaysian handmade brands, Malaysian-made snack packs have varied aesthetics, Malaysian snack products are in accordance with the tongue of all Indonesians, Malaysia's elegantly polished, Malaysian-made snack food has an expired rate Malaysian people understand the behavior of people doing homecoming activities by producing simple and elegant snacks, the people of Batam have a low awareness of "I love Indonesian products", in the end this Malaysian snack product is deadly small and medium enterprises (SMEs) local.
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