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All Journal JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) EKONOMIS : Journal of Economics and Business Jurnal Perilaku dan Strategi Bisnis Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ekonomi
Mulyo Budi Setiawan
Universitas Stikubank Semarang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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TUDI LITERATUR: PENTINGNYA GAYA KEPEMIMPINAN YANG SESUAI DALAM ORGANISASI (LITERATURE STUDY: THE IMPORTANCE OF A APPROPRIATE LEADERSHIP STYLE IN ORGANIZATIONS) Putri Rahmawati; Mulyo Budi Setiawan
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 10 No 1 (2022): Volume 10 Nomor 1 2022
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v10i1.4645

Abstract

Leader is a very important figure in the establishment of an organization. Leader have a role to influence and move their subordinates. Without the role of a leader in an organization it will be difficult to achieve goals. Good leader should have a superior leadership spirit so that they can be used as a reference for their subordinates. In implementing leadership, a leader must pay attention to the behavior of subordinates that causes the formation of culture in an organization. The leadership that is applied must be in accordance with the existing culture. The study in this research is a literature study to discuss how to apply the appropriate leadership style in organizations. The method in this study uses a study of previous research literature. Keywords: leader; leadership; organization.
THE INFLUENCE OF LIFESTYLE, HALAL LABEL, AND PRICE PERCEPTION ON THE PURCHASE DECISION OF WARDAH LIPSTICK Dista Aferonika; Mulyo Budi Setiawan
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 10 No 1 (2022): Volume 10 Nomor 1 2022
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v10i1.4694

Abstract

This study aims to analyze the effect of lifestyle, halal label and price perception on the purchasing decision of Wardah cosmetics in the lipstick category in Semarang City. The data used is sourced from a questionnaire in the form of a google form link (primary data). The sampling method used non-probability sampling method. The results showed that lifestyle and price perception had a positive effect on purchasing decisions, while the halal label had no effect on purchasing decisions. The higher the lifestyle, the higher the purchasing decision for Wardah lipstick. This study resulted in 55.9% of purchase decision variables can be explained by lifestyle, halal label and price perception, while 44.1% is influenced by other variables outside the study.
THE EFFECT OF ADDRESSING ATTRACTION, PRICE PERCEPTION AND ELECTRONIC WORD OF MOUTH (EWOM) ON THE PURCHASE DECISION OF YOU BRAND COSMETICS Julianti Cristimonica; Mulyo Budi Setiawan
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 10 No 1 (2022): Volume 10 Nomor 1 2022
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v10i1.4832

Abstract

This study examines the effect of advertising attractiveness, price perception, and electronic word of mouth (ewom) on the purchasing decision of YOU . brand cosmetics This research was conducted at the Balqis Cosmetics Shop in the city of Limpung. The population in this study were consumers who had bought YOU cosmetic products at the Balqis Kosmetik store and the sample was set at 100 respondents. Primary data was obtained by using a questionnaire through the media google form. Answer using a Likert scale from one to five. The results are all valid and reliable questions. The regression results show that the advertising attractiveness and price perception variables are positive and significant, while the electronic word of mouth (ewom) variable is negative and insignificant. Based on the results of the model test, the three independent variables were only able to explain 48.5 percent of the purchase decision.
THE EFFECT OF COMPETITOR ADVERTISING, MOUTH TO MOUTH MARKETING AND PRICE PERCEPTIONS ON THE TRANSFER OF OTHER BRANDS TO TELKOMSEL ON STUDENTS OF STIKUBANK UNIVERSITY SEMARANG Septi Setiyorini; Mulyo Budi Setiawan
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 10 No 1 (2022): Volume 10 Nomor 1 2022
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v10i1.4833

Abstract

This study aims to analyze the effect of competitor advertising, word of mouth marketing and price perception on switching other brands to Telkomsel. The data used is sourced from a questionnaire in the form of a google form link (primary data). The sampling method used non-probability sampling method. The results showed that competitors' advertisements had a positive effect on brand switching, while word of mouth marketing and price perception had no effect on brand switching. The higher the competitor's advertisements, the higher the switching of other brands to Telkomsel. This study resulted in 61.1% of brand switching variables can be explained by competitor advertising, word of mouth marketing and price perception, while 38.9% is influenced by other variables outside the study.
THE EFFECT OF CELEBRITY ENDORSSEMENT, ONLINE CUSTOMER REVIEW AND CUSTOMER EXPERIENCE ON PURCHASE INTENTION MARKETPLACE SHOPEE (Study on Students at Stikubank University (Unisbank) Semarang) Roy Andhika Oktaviansyah; Mulyo Budi Setiawan
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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Abstract

This research measures the Influence of Trust, Corporate Image, and Price Perception on Purchasing Decisions. This research was conducted on active students of Stikubank Semarang. Sampling technique on respondents by applying purposive sampling technique, using the following criteria: Active students at Stikubank University (Unisbank) Semarang who have made purchases at the Shopee Marketplace. The method of unification of data uses questionnaires that have been tested for validity and reliability. Data analysis in this study used multiple linear regression analysis. The results showed that Trust, Corporate Image and Price Perception have a positive and significant influence on Purchasing Decisions.
THE EFFECT OF BRAND ASSOCIATIONS, BRAND LOYALTY AND BRAND AWARENESS ON BRAND EQUITY ON SCARLETT WHITENING PRODUCTS (Case Study On Consumers Of Scarlett Whitening Products In Semarang City) Innayah Hayyu Cahyati; Mulyo Budi Setiawan
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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Abstract

The purpose of this study was to determine the effect of brand associations, brand loyalty and brand awareness on brand equity in Scarlett Whitening products in Semarang City. The population in this study are consumers who have or are currently using scarlett whitening who live in the city of Semarang. With a sample of 100 respondents with a minimum age of 17 years. The method used in this research is purposive sampling method. The data analysis technique used in this study is multiple linear regression analysis assisted by the SPSS version 25 program. The results of this analysis show that brand associations have a positive and significant effect on brand equity, brand loyalty has a positive and significant effect on brand equity and brand awareness has a positive and significant effect on brand equity. significant to brand equity.
Pengaruh Harga, Promosi dan Store Atmosphere terhadap Keputusan Pembelian Konsumen Omah Langit Semarang Chicilia Ayu Zherlina; Mulyo Budi Setiawan
Ekonomis: Journal of Economics and Business Vol 7, No 1 (2023): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v7i1.776

Abstract

This study analyzes the effect of price, promotion and store atmosphere on consumer purchasing decisions of Omah Langit Semarang. The population used in this study were all customers who had visited and bought at Omah Langit Semarang. The sampling technique in this study used a purposive sampling technique with a total sample of 100 respondents. The data collection method used is the questionnaire method, the data that has been collected is then analyzed using instrument testing, model testing, and hypothesis testing. There are three hypotheses tested in this study, the results of the study indicate that price, promotion and store atmosphere have a positive and significant effect on purchasing decisions.
Pengaruh Kualitas Produk, Citra Merek Dan Kepercayaan Merek Terhadap Kepuasan Serta Dampaknya Pada Niat Beli Ulang (Studi Pada Konsumen Sepatu Lconverse Di Kota Semarang) Tri Bhakti Setyawan; Mulyo Budi Setiawan
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i5.2213

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kualitas produk, citra merek, dan kepercayaan merek terhadap kepuasan serta dampaknya pada niat beli ulang studi pada konsumen sepatu Converse di Kota Semarang. Penelitian ini merupakan penelitian kuantitatif. Teknik pengambilan sampel menggunakan purposive sampling. Kriteria penelitian ini adalah orang yang pernah membeli dan memakai sepatu Converse, berusia minimal 17 tahun dan berdomisili di Kota Semarang. Teknik pengumpulan data menggunakan kuesioner untuk 100 responden. Instrumen yang digunakan untuk memperoleh data variabel diukur dengan skala likert. Pengujian dalam penelitian ini menggunakan uji validitas dengan menggunakan analisis faktor, uji reliabilitas menggunakan cronchbach’s alpha, kemudian dianalisis dengan menggunakan analisis regresi liniar berganda. Hasil penelitian menunjukkan bahwa variabel kualitas produk, citra merk, dan kepercayaan merek berpengaruh positif baik secara parsial maupun simultan terhadap kepuasan konsumen. Kepuasan konsumen berpengaruh positif terhadap niat beli ulang baik secara parsial maupun simultan.
Pengaruh Kepercayaan, Kualitas Pelayanan Dan Citra Merek Terhadap Kepuasan Nasabah Serta Dampaknya Terhadap Loyalitas Nasabah (Studi Pada Nasabah PT. BPR BKK Demak Kantor Pusat Operasional) Dewi Linatus Sa’adah; Mulyo Budi Setiawan
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i5.3201

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kepercayaan, kualitas pelayanan dan citra merek terhadap kepuasan dan loyalitas nasabah PT. BPR BKK Demak Kantor Pusat Operasional. Populasi dalam penelitian ini yaitu nasabah PT. BPR BKK Demak Kantor Pusat Operasional. Peneliti menggunakan teknik purposive sampling untuk mengambil sampel sebanyak 100 responden. Data primer diperoleh melalui kuesioner, sedangkan data sekunder diperoleh melalui literatur. Penelitian ini menggunakan teknik analisis regresi linier berganda dengan bantuan program SPSS versi 22.0. Hasil penelitian menunjukkan bahwa semua hipotesis diterima yaitu 1) kepercayan berpengaruh positif dan signifikan terhadap kepuasan nasabah, 2) kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan nasabah, 3) citra merek berpengaruh positif dan signifikan terhadap kepuasan nasabah, 4) kepercayan berpengaruh positif tetapi tidak signifikan terhadap loyalitas nasabah, 5) kualitas pelayanan berpengaruh positif dan signifikan terhadap loyalitas nasabah, 6) citra merek berpengaruh positif dan signifikan terhadap loyalitas nasabah, 7) kepuasan konsumen berpengaruh positif dan signifikan terhadap loyalitas nasabah  
Pengaruh Digital Marketing, Efektivitas Iklan dan Komunikasi Pemasaran Terhadap Keputusan Pembelian pada e-Commerce di Era Digital Zaenur Rochis; Mulyo Budi Setiawan
Jurnal Perilaku dan Strategi Bisnis Vol. 12 No. 1 (2024): Februari
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v12i1.3740

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Digital Marketing terhadap keputusan pembelian pada E-Commerce. Pengaruh Efektivitas Iklan terhadap keputusan pembelian pada E-Commerce. Pengaruh komunikasi pemasaran terhadap keputusan pembelian pada E-Commerce. Jenis penelitian ini adalah penelitian kuantitatif. Alat analisis yang digunakan adalah uji validitas dan uji reliabilitas program Smart (PLS) Versi 3.0.PLS, dengan berbasis pendekatan Variance Based Structural Equation Modelling (SEM). Penelitian ini dilakukan di Asa Beauty Msglow Semarang. Populasi penelitian ini berjumlah 400 orang. Teknik pengambilan sampel dalam penelitian ini menggunakan probability sampling dengan sampel 200 orang. Hasil penelitian menunjukkan bahwa Digital Marketing Berpengaruh Positif Dan Signifikan Terhadap keputusan pembelian pada E-Commerce Asa Beauty Msglow Semarang. Efektivitas iklan berpengaruh positif dan signifikan terhadap keputusan pembelian pada E-Commerce Asa Beauty Msglow Semarang.    Komunikasi pemasaran berpengaruh positif dan signifikan terhadap keputusan pembelian pada E-Commerce Asa Beauty Msglow Semarang.  
Co-Authors Chicilia Ayu Zherlina Dewi Linatus Sa’adah Dista Aferonika Innayah Hayyu Cahyati Julianti Cristimonica Putri Rahmawati Roy Andhika Oktaviansyah Septi Setiyorini Tri Bhakti Setyawan Zaenur Rochis