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All Journal Adi Widya : Jurnal Pengabdian Masyarakat International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidisciplinary Indonesian Center Journal
Andika Drajat Murdani
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Religion Humanities Earth & Planetary Sciences Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Sosialisasi Pengembangan Ekspor Melalui International E-Commerce di Kampung Batik Laweyan Solo Christy Damayanti; Andika Drajat Murdani
Adi Widya : Jurnal Pengabdian Masyarakat Vol 3 No 1 (2019): ADIWIDYA
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33061/awpm.v3i1.3209

Abstract

The e-commerce market trend is taking place around the world. This trend encourages international trade be more intense. This can be an opportunity for Indonesia to be able to develop its exports rate using e-commerce. Based on this background, this program purposes to provide indeep information to industry and trade players about how to increase their potential and expand the market through international e-commerce. This international e-commerce should be a solution to improve its economic welfare. The method of this program is carried out through assessment and socialization at the location of service, as Kampung Batik Laweyan Solo. Exploration activities were to obtain detailed information about program targets, which are held in August and September 2018. Furthermore, a one-day socialization event is held on 28 October 2018. The results of this program are (1) business actors can obtain information about the potential export by utilizing international e-commerce; (2) for the region, can develop regional potential, regional promotion, and regional economic development; (3) for universities, as a fulfillment of the Tri Dharma elements of Higher Education.Keywords : export, international e-commerce, Kampung Batik LaweyanI. PENDAHULUAN
OPPO'S GLOBAL EXPANSION STRATEGY THROUGH TECHNOLOGY SUPPLY CHAIN OPTIMIZATION Dhea Amanda Margareta; Andika Drajat Murdani
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 1 (2026): Vol. 3 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i1.2287

Abstract

This study analyzes OPPO's global expansion strategy through the optimization of its technology supply chain within the framework of the Global Value Chain (GVC). The smartphone industry has experienced rapid growth in recent decades, with increasingly fierce competition among leading manufacturers. OPPO, a Chinese technology company founded in 2004 and part of BBK Electronics Corporation, has demonstrated significant competitiveness in the global market despite facing challenges in maintaining its market share from 2021 to 2024. This study uses a descriptive qualitative methodology, analyzing primary data from OPPO's official documents and secondary data from industry reports and academic literature. Findings show that OPPO implements production sharing in strategic geographic locations, with design and development centralized in China and manufacturing spread across countries that offer labor or infrastructure advantages. The study shows that OPPO's global expansion follows the Uppsala Model of internationalization, starting with culturally and geographically close markets such as Southeast Asia before expanding to more distant regions. Through technology-based supply chain optimization, digital integration, and the adoption of artificial intelligence (AI)-based coordination systems, OPPO has developed the ability to manage complex global networks while overcoming geopolitical challenges and supply chain disruptions. This research contributes to understanding how technology companies from developing countries leverage the Global Value Chain to enhance international competitiveness, providing insights into the relationship between supply chain strategy and the success of global expansion in the highly competitive smartphone industry.
Evaluating Digital Public Relations Strategies Of The Surakarta City Tourism Office In Promoting Sustainable Tourism Kusumo Aji, Haryo; Andika Drajat Murdani; Harbono
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 6 (2025)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20262647

Abstract

This study evaluates the digital public relations (PR) strategy of the Surakarta City Tourism Office in enhancing sustainable tourism communication through social media and digital promotional content. The research employs a qualitative descriptive approach with the CIPP (Context, Input, Process, and Product) evaluation model to assess the effectiveness, implementation, and impact of the city’s digital communication practices. Data were collected through in-depth interviews, observation, and documentation involving tourism officials, creative community members, and online audiences. The findings reveal that Surakarta has made significant progress in adopting digital communication to strengthen its city branding as a cultural and creative destination. However, the integration of sustainability messages—such as environmental awareness, cultural preservation, and community empowerment—remains limited. From the input perspective, human and technological resources are available but require capacity development and consistent strategic alignment. In terms of process, the digital PR activities focus mainly on event promotion and aesthetic storytelling, while participatory and educational content is less emphasized. At the product level, digital engagement has improved visibility and audience interaction but has not yet resulted in long-term sustainability awareness. The study concludes that Surakarta’s digital PR strategy is effective in enhancing destination image but less effective in embedding sustainability communication. Strengthening sustainability-driven storytelling, participatory collaboration, and digital capacity building is recommended to achieve more inclusive and responsible tourism communication. Theoretically, this research contributes to expanding the use of the CIPP evaluation model in the study of digital communication governance and sustainable destination management.
Co-Authors Christy Damayanti Dhea Amanda Margareta Harbono Kusumo Aji, Haryo