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All Journal Journal The Winners Jurnal Widya Manajemen & Akuntansi
Sandra Sunanto
Magister Manajemen - Sekolah Pascasarjana - Universitas Katolik Parahyangan
Economics, Econometrics & Finance Social Sciences

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Analisis Kesenjangan Dimensi Kualitas Layanan Berdasarkan Persepsi Manajemen dan Persepsi Pasien pada Unit Rawat Inap di Rumah Sakit Umum Daerah Dokter Abdul Aziz Singkawang Kalimantan Barat Sunanto, Sandra; Nandiwardhana, Abraham
Jurnal Widya Manajemen & Akuntansi Vol 5, No 1 (2005)
Publisher : Fakutas Ekonomi Unika Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3620.864 KB)

Abstract

Creating consumer satisfaction is really important for company to create its competitiveness. Hospital as a service company must deliver the best service to her patients by designing and delivering good service quality which is including tangibles, reliability, responsiveness, assurance, and emphaty.
Membangun Keunggulan Bersaing di Era New Value Economy Sunanto, Sandra
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 6, No 1 (2005): The Winners Vol. 6 No. 1 2005
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v6i1.527

Abstract

In the new value economy era company is demanded to give more innovative offering to the market. Value becomes the most important thing as the part of company’s offering. The unique of product, store, services and brand are part of company’s uniquevalue propositions. The brand value chain pushes the brand to become a tool that can create the company’s competitive advantage. This concept needs commitment and change the way of thinking from the all of company’s members. The value oriented brand system is becoming one distinctive alternative for company to build its competitive advantage in the new value economy era.
Co-Authors Agus Gunawan Angela Caroline, Angela Nandiwardhana, Abraham