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All Journal Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Journal of Agri Socio Economics and Business
Melli Suryanty
University of Bengkulu
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Risk Analysis Of Onion Farming Febri Eugene; Melli Suryanty; Nyanyu Neti Arianti
Journal of Agri Socio Economics and Business Vol 1, No 1 (2019)
Publisher : Badan Penerbitan Fakultas Pertanian (BPFP), Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jaseb.1.1.45-51

Abstract

The purpose of this research are to identify the factors that cause the emergence of risk in onion farming based on the perceptions of farmers, to know the level of production, costs, and income of onion farming, determine the level of risk for production, costs, and income of onion farming, and to analyze onion farmers in the face of production risks. The method of determining the location is purposive method and the method of determining respondents is the census method. Data analysis methods are qualitative and quantitative. The results of the study show the average production of onion is 5,747 Kg / MT / Ha, the average farming cost is Rp. 74,515,798 MT / Ha, and the average income is Rp. 69,868,313 MT / Ha. The level of risk for production, costs, and income is included in the low category.
Empowering MSMEs Through Optimizing Social Media Content Creation Skills to Increase Sales in Pekik Nyaring Village, Pondok Kelapa District, Central Bengkulu Regency Apri Andani; Arma Putra; Indra Cahyadinata; Ketut Sukiyono; Melli Suryanty
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 11 No. 1 (2026): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/abdimastalenta.v11i1.23954

Abstract

This community service program aims to improve the skills of MSMEs in Pekik Nyaring Village, Pondok Kelapa District, Central Bengkulu, in creating social media content as a digital marketing strategy. This village, which has potential for processed agricultural products such as elephant ear chips, banana chips, rengginang (rice crackers), and various cassava products, still faces limitations in utilizing social media as a promotional tool. Activities were carried out through observation, digital content management counseling, content planning and creation training, and digital administration. The training emphasized hands-on practice in product photography, lighting, visual composition, image editing using mobile apps, as well as creating captions, hashtags, and content calendars. Results showed significant improvements in participants' ability to produce upload-ready content and understand basic digital marketing strategies. Despite obstacles such as varying device quality, limited internet access, and limited technical skills, the adaptive approach successfully ensured all participants could optimally follow the process. The program has had a positive impact on improving MSMEs' readiness to promote their products independently on social media. Going forward, further training in graphic design is essential so that participants can create more attractive, professional, and uniform content templates and frameworks to increase product competitiveness.
Co-Authors Apri Andani Arma Putra Febri Eugene Indra Cahyadinata Ketut Sukiyono Nyanyu Neti Arianti